Shopify App Development
The primary objective of this project is to develop a cutting-edge Shopify app called SEOContentGenius.com that harnesses the power of generative AI to enhance the quality of product descriptions for e-commerce stores. This app aims to improve content optimization, save time for merchants, and create engaging, SEO-friendly product descriptions to enhance online visibility. The project will focus on seamlessly integrating product data extraction from Shopify stores, OpenAI API, and Shopify app development to provide a comprehensive solution for store owners to generate and manage unique product descriptions with minimal manual effort. Students will be required to sign NDAs.
Marketing Strategy - How to Thrive in a Highly Competitive Industry
The main goal of this project is to research and develop a marketing strategy for promotionalproducts.com, a promotional products company, that effectively positions us in a super competitive industry with over 30,000 businesses, ultimately leading to increased sales and brand recognition.
Shopify App Development
The primary objective of this project is to develop a cutting-edge Shopify app called SEOContentGenius.com that harnesses the power of generative AI to enhance the quality of product descriptions for e-commerce stores. This app aims to improve content optimization, save time for merchants, and create engaging, SEO-friendly product descriptions to enhance online visibility. The project will focus on seamlessly integrating product data extraction from Shopify stores, OpenAI API, and Shopify app development to provide a comprehensive solution for store owners to generate and manage unique product descriptions with minimal manual effort. Students will be required to sign NDAs.
Strategy - Navigating the Shift towards Environmentally-Friendly Products
The main goal for this project is to understand how the trend towards environmentally-friendly initiatives is affecting the demand for promotional products and how the company can adapt its products and marketing strategies to meet the needs of this changing environment. The project aims to identify new opportunities and develop effective strategies to maintain and grow the company's market share in the promotional products industry while being environmentally responsible.
Strategy - Adapting to the Work from Home Culture
The main goal for PromotionalProducts.com is to understand how the new work from home culture has impacted the demand for promotional products and how we can adapt our products and marketing strategies to meet the needs of this changing environment. The project aims to identify new opportunities and develop effective strategies to maintain and grow the company's market share in the promotional products industry.
The Impact of COVID-19 on Corporate Gift Giving and Giveaways
The main goal of this project is to understand how COVID-19 has impacted the way people gather, celebrate, and connect with corporate gifts, trade show giveaways, and other leave-behinds. The insights gained from this research will help our company adapt our product offerings to better meet the changing needs and preferences of our customers.
Research Digital-First Consumers and Promotional Products
The main goal of this project is to understand the impact of digital technologies on consumer behavior and preferences regarding promotional products, in order to develop effective digital marketing strategies that resonate with younger, "digital-first" consumers and drive sales. Ultimately, the aim is to maintain the relevance of promotional products as a marketing tool in the face of increasing competition from digital marketing channels.
Market Expansion - CAN to US - Exploring Impacts and Opportunities
The main goal of this project is to evaluate expansion into the US. The project aims to provide recommendations for a Canadian company to expand service offerings internationally, acquire talent internationally, and remain competitive in the marketing industry.
New Business Model - Transitioning to Recurring Revenue
The main goal of this project is to help Packetlabs, a cybersecurity company, transition from a project-based revenue model to a recurring/subscription revenue model. This will involve identifying and implementing the necessary changes to the company's business strategy, processes, and systems to successfully make the transition.
Automating Financial Modelling
The main goal of this project is to develop and implement tools to automate financial modeling tasks for Valleywood Capital. By doing so, the project aims to increase the efficiency and accuracy of decision-making processes for the hedge fund, ultimately leading to improved performance.