Market Expansion - CAN to US - Exploring Impacts and Opportunities

Closed
AOK Marketing
Toronto, Ontario, Canada
DB
CEO
(9)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Data analysis Market research Competitive analysis Artificial intelligence
Skills
marketing marketing strategies digital marketing research artificial intelligence
Project scope
What is the main goal for this project?

The main goal of this project is to evaluate expansion into the US. The project aims to provide recommendations for a Canadian company to expand service offerings internationally, acquire talent internationally, and remain competitive in the marketing industry.

What tasks will learners need to complete to achieve the project goal?
  1. Identifying the main competitors in the US marketplace for digital marketing services.
  2. Conducting a comprehensive review of existing research and industry reports on the topic.
  3. Analyzing case studies of companies that have successfully penetrated the US market from Canada.
  4. Identifying the skills and resources required to implement marketing strategies, and identifying any gaps that may need to be filled.
  5. Developing recommendations for how your marketing business can effectively integrate AI into your marketing strategies and stay ahead of the curve in a rapidly evolving field.
  6. Preparing a report or presentation that effectively communicates the research findings and recommendations to stakeholders within your organization.
About the company

Digital Marketing Agency - AOK Marketing is a results-driven digital marketing agency with over 15 years of experience in helping businesses grow and thrive. They specialize in SEO, paid search ads, paid social media ads, conversion rate optimization, and affiliate and influencer marketing. With a strong track record of success and a focus on delivering exceptional results, AOK Marketing has become the go-to partner for companies looking to drive sales and maintain growth year after year.