The main goal of this project is to explore the impact of AI on the field of marketing, including both opportunities and potential ethical implications. The project aims to provide recommendations for marketing businesses to effectively integrate AI into their marketing strategies and stay competitive in the industry.

1. Identifying the key ways in which AI is likely to impact the field of marketing.
2. Conducting a comprehensive review of existing research and industry reports on the topic.
3. Analyzing case studies of companies that have successfully implemented AI-powered marketing strategies.
4. Assessing the ethical implications of using AI in marketing, and exploring ways to mitigate any potential negative impacts.
5. Identifying the skills and resources required to implement AI-powered marketing strategies, and identifying any gaps that may need to be filled.
6. Developing recommendations for how your marketing business can effectively integrate AI into your marketing strategies and stay ahead of the curve in a rapidly evolving field.
7. Preparing a report or presentation that effectively communicates the research findings and recommendations to stakeholders within your organization.

Students will work closely with CEO, Dave Burnett who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.