AOK Marketing - Leveraging AI and Deep Learning for change
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Through this project, students will be expected to research the competitive landscape in the digital marketing industry, and evaluate the future impact of exponential technologies such as computing power and AI.
The challenge we face is Google and Amazon are leading the way with their machine learning and AI based technology, threatening to make our services obsolete.
We currently offer services based on their platforms, but we are working under the assumption that our current services will be automated in the next 5 years on a massive scale.
So we need to determine:
1. Where the opportunities lie for a small business looking to grow can make investments or advances
2. What opportunities there are for us in niche markets
3. What is working in China and other marketplaces that may be ahead of the US and Canada in development
4. Are there any other industries we can apply this knowledge to that may not be as cutting edge.
5. If we could destroy our business, how would we do that... so we can do it before anyone else does.
Goals for this project include:
1. State of the industry
2. Market research on leaders & up-and-comers
3. Future projections for the industry
4. Recommendations for investment
5. SWOT analysis
6. Porting other countries successes to our markets
- What is the main goal for this project?
-
Through this project, students will be expected to research the competitive landscape in the digital marketing industry, and evaluate the future impact of exponential technologies such as computing power and AI.
The challenge we face is Google and Amazon are leading the way with their machine learning and AI based technology, threatening to make our services obsolete.
We currently offer services based on their platforms, but we are working under the assumption that our current services will be automated in the next 5 years on a massive scale.
So we need to determine:
1. Where the opportunities lie for a small business looking to grow can make investments or advances
2. What opportunities there are for us in niche markets
3. What is working in China and other marketplaces that may be ahead of the US and Canada in development
4. Are there any other industries we can apply this knowledge to that may not be as cutting edge.
5. If we could destroy our business, how would we do that... so we can do it before anyone else does.
Goals for this project include:
1. State of the industry
2. Market research on leaders & up-and-comers
3. Future projections for the industry
4. Recommendations for investment
5. SWOT analysis
6. Porting other countries successes to our markets
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.aokmarketing.com
- Marketing & advertising, Banking & finance
Digital Marketing Agency - AOK Marketing is a results-driven digital marketing agency with over 15 years of experience in helping businesses grow and thrive. They specialize in SEO, paid search ads, paid social media ads, conversion rate optimization, and affiliate and influencer marketing. With a strong track record of success and a focus on delivering exceptional results, AOK Marketing has become the go-to partner for companies looking to drive sales and maintain growth year after year.