New Business Model - Transitioning to Recurring Revenue
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal of this project is to help Packetlabs, a cybersecurity company, transition from a project-based revenue model to a recurring/subscription revenue model. This will involve identifying and implementing the necessary changes to the company's business strategy, processes, and systems to successfully make the transition.
- What tasks will learners need to complete to achieve the project goal?
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- Conduct market research to identify customer needs and preferences in the cybersecurity industry.
- Analyze Packetlabs' existing customer base to identify potential target segments for recurring/subscription services.
- Develop and test new service offerings that can be delivered on a recurring/subscription basis.
- Determine pricing strategies and packaging options for the new services.
- Develop a sales and marketing plan to attract and retain customers for the new services.
- Identify and address operational and organizational challenges associated with the new revenue model.
- Develop financial projections to assess the impact of the new revenue model on Packetlabs' profitability and cash flow.
- Develop metrics and KPIs to measure the success of the new revenue model and identify areas for improvement.
- What is the main goal for this project?
-
The main goal of this project is to help Packetlabs, a cybersecurity company, transition from a project-based revenue model to a recurring/subscription revenue model. This will involve identifying and implementing the necessary changes to the company's business strategy, processes, and systems to successfully make the transition.
- What tasks will learners need to complete to achieve the project goal?
-
- Conduct market research to identify customer needs and preferences in the cybersecurity industry.
- Analyze Packetlabs' existing customer base to identify potential target segments for recurring/subscription services.
- Develop and test new service offerings that can be delivered on a recurring/subscription basis.
- Determine pricing strategies and packaging options for the new services.
- Develop a sales and marketing plan to attract and retain customers for the new services.
- Identify and address operational and organizational challenges associated with the new revenue model.
- Develop financial projections to assess the impact of the new revenue model on Packetlabs' profitability and cash flow.
- Develop metrics and KPIs to measure the success of the new revenue model and identify areas for improvement.
- How will you support learners in completing the project?
-
Students will work closely with CEO, Dave Burnett who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
- https://www.aokmarketing.com
- Marketing & advertising, Banking & finance
Digital Marketing Agency - AOK Marketing is a results-driven digital marketing agency with over 15 years of experience in helping businesses grow and thrive. They specialize in SEO, paid search ads, paid social media ads, conversion rate optimization, and affiliate and influencer marketing. With a strong track record of success and a focus on delivering exceptional results, AOK Marketing has become the go-to partner for companies looking to drive sales and maintain growth year after year.