The Impact of COVID-19 on Corporate Gift Giving and Giveaways

Closed
AOK Marketing
Toronto, Ontario, Canada
DB
CEO
(9)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Competitive analysis Marketing analytics
Skills
data collection surveys focus group research
Project scope
What is the main goal for this project?

The main goal of this project is to understand how COVID-19 has impacted the way people gather, celebrate, and connect with corporate gifts, trade show giveaways, and other leave-behinds. The insights gained from this research will help our company adapt our product offerings to better meet the changing needs and preferences of our customers.

What tasks will learners need to complete to achieve the project goal?
  1. Conduct a literature review.
  2. Collect data: Students should collect data on how the pandemic has affected corporate gift-giving and trade show giveaways. They could do this by conducting surveys, interviews, and focus groups with industry professionals, consumers, and other relevant stakeholders.
  3. Analyze the data: Once the data has been collected, students should analyze it to identify trends and patterns related to how COVID-19 has affected corporate gift-giving and giveaways.
  4. Compare pre and post-COVID-19: Students should also compare data from before and after the pandemic to identify changes that have occurred as a result of COVID-19.
  5. Draw conclusions and make recommendations: Based on their analysis of the data, students should draw conclusions about how COVID-19 has affected corporate gift-giving and trade show giveaways, and make recommendations for how companies can adapt to the new reality in order to continue engaging with their customers and stakeholders.
About the company

Digital Marketing Agency - AOK Marketing is a results-driven digital marketing agency with over 15 years of experience in helping businesses grow and thrive. They specialize in SEO, paid search ads, paid social media ads, conversion rate optimization, and affiliate and influencer marketing. With a strong track record of success and a focus on delivering exceptional results, AOK Marketing has become the go-to partner for companies looking to drive sales and maintain growth year after year.