AI in Marketing - Exploring Impacts and Opportunities
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal of this project is to research and analyze how AI and other exponential technologies will impact the field of marketing, including both obvious and less obvious effects. The project aims to provide insights and recommendations for how marketing businesses can stay ahead of these changes and take advantage of emerging opportunities.
- What tasks will learners need to complete to achieve the project goal?
-
Student(s) will research the following topics:
- Uncovering new marketing channels: AI and other exponential technologies are likely to create new marketing channels and opportunities for customer engagement, such as virtual reality experiences, augmented reality ads, or voice search-enabled marketing.
- Redefining the role of marketers: As AI takes over more routine marketing tasks, marketers will need to focus on higher-level strategy and creativity to remain relevant.
- Customer journey: AI will likely impact every stage of the customer journey, from awareness to post-purchase follow-up, and your students should focus on how this will change customer expectations and behaviors.
- Implications for content creation.
- Potential for new business models: As AI and other exponential technologies enable new marketing capabilities and channels, there is potential for entirely new business models to emerge.
- What is the main goal for this project?
-
The main goal of this project is to research and analyze how AI and other exponential technologies will impact the field of marketing, including both obvious and less obvious effects. The project aims to provide insights and recommendations for how marketing businesses can stay ahead of these changes and take advantage of emerging opportunities.
- What tasks will learners need to complete to achieve the project goal?
-
Student(s) will research the following topics:
- Uncovering new marketing channels: AI and other exponential technologies are likely to create new marketing channels and opportunities for customer engagement, such as virtual reality experiences, augmented reality ads, or voice search-enabled marketing.
- Redefining the role of marketers: As AI takes over more routine marketing tasks, marketers will need to focus on higher-level strategy and creativity to remain relevant.
- Customer journey: AI will likely impact every stage of the customer journey, from awareness to post-purchase follow-up, and your students should focus on how this will change customer expectations and behaviors.
- Implications for content creation.
- Potential for new business models: As AI and other exponential technologies enable new marketing capabilities and channels, there is potential for entirely new business models to emerge.
About the company
- https://www.aokmarketing.com
- Marketing & advertising, Banking & finance
Digital Marketing Agency - AOK Marketing is a results-driven digital marketing agency with over 15 years of experience in helping businesses grow and thrive. They specialize in SEO, paid search ads, paid social media ads, conversion rate optimization, and affiliate and influencer marketing. With a strong track record of success and a focus on delivering exceptional results, AOK Marketing has become the go-to partner for companies looking to drive sales and maintain growth year after year.