Riipen

Product Launch Go-To-Market Strategy

We want to expand our product offering with a digital offering.We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:1. Where is the best place to launch for early success (e.g. digital social media platforms)? What is the total market size for this opportunity?2. Who are our closest competitors, and how do we differentiate ourselves?3. How do we establish our brand: Build awareness, acquire customers, and defend any early success?4. How do we design our product development roadmap to move from a 3rd-party "membership site" to our own digital platform?We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Category Competitive analysis + 4

Customer Journey Mapping (LevelUp Part 2)

This project is designed to be a continuation of a prior project though new students are welcome to apply.We are a startup working to fine-tune our customer journey experience and digital marketing messaging process that supports it. Specifically, this project involves defining our Digital Marketing "Funnel" and refining our internal documentation (to create content) to support this strategy.Part 1 of this project involved creating a lead magnet (an email sequence with supplemental assets, such as printable PDFs) and programming it into MailChimp. For Part 2, we would like help in updating our customer journey map and web pages (template designs) to support the remainder of the client's journey (both pre- and post-lead magnet opt-in).This will involve several different steps for the student, including:Conducting background research on customer journey mapping, our products, and customers.Analyzing customer responses from surveys and interviews.Defining the phases and touchpoints of the purchasing process.Incorporating user actions, emotions, goals, and pain points in the customer journey map.Proposing solutions to minimize pain points while meeting business goals.Bonus steps in the process would also include:Developing multiple customer journey maps to account for different experiences and paths.Reviewing and updating our internal documentation to support our work in implementing these customer journey maps

Category Data analysis + 4

Brand Identity - UX for Web App & Site and Blog Writing (LevelUP Part 2)

This project is designed to be a continuation of a prior project though new students are welcome to apply.LIOHAN is an early-stage technology company focused on providing interactive "EduTainment" for families with young children to experience together. We are a social enterprise and part of our mission is to address the problem of "disconnect" experienced by many parents and their young children in today's modern, digitally distracted world.We have a prototype web app with a limited number of beta-test users and require some UX research and UI mockups for new and some existing pages. Relatedly, we require templates for some web pages that lead into our web app. This project will also include blog research and copywriting for these same web pages.

Category UI design + 4

Digital Marketing Strategy and Assets (LevelUP Part 3)

This project is designed to be a continuation of a prior project though new students are welcome to apply.We are a startup working to fine tune our digital marketing messaging and content creation process. Specifically, this project involves defining our Digital Marketing "Funnel", researching and writing Blog/email copy for prospective clients, and refining and defining our internal processes to create content to support this strategy. That is, given the lessons learned during prior phases of this project, this project is focused on systematizing our digital marketing process.Skills required include:CopywritingMarketing communications strategyAbility to use various online software tools such as MarketMuse, MailChimp, MissingLettr, Databox, Canva (we will provide access to our accounts)We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.

Category Social media marketing + 4

Digital Content Creation

Number of individual students required: 1LIOHAN is an EduTainmenTech company that empowers families to Bond, Learn, and Create together.We are a startup company that was focused on in-person events since our incorporation in 2018. The current pandemic has enabled us to focus on creating a digital platform that delivers the same genre of high-quality engaging content such as immersive and interactive multimedia. The multimedia content are related to different "activity prompts" that give families fun and guided ideas on fun ways to spend time together.The scope of this project is to help us create the digital content related to 10 total activities that will be provided for free on our website. This free content is to drive awareness of our brand and to encourage families to sign-up to access our "freemium" model digital platform (currently under development).We have developed the templates and digital content creation processes for the content we wish to continue creating. We are now seeking assistance to help us create our digital content ("activity prompts") including:polished 3-5 minute videos for our end-users; we will provide raw video footage of our instructors and need help with video/image overlays, sourcing of b-rolls, video editing, etc.uploading of content to our digital platformwriting marketing copy based on the multimedia contentcreate thumbnails and trailers for our contentcreate marketing copy for our website in support of our activity promptsAt this time we are pre-revenue so appreciate the help that the Riipen Level Up program offers. We are actively building our team and moving towards generating revenue with our digital platform. Working with LIOHAN at this stage will give you an excellent insider's perspective on what it's like to build an EduTainmenTech startup and create an opportunity for future work with our growing team.

Brand Identity and Graphic Design (LevelUP - Part 2)

This project is designed as a continuation of a summer project; however, new students are welcome to apply.Our startup needs some branding and graphic design help! We are looking for help to amplify what makes us unique and design graphics for our app, social media, and website. Specifically, we have a brand book and would like to extend this to include additional social media platforms such as LinkedIn and Tik Tok. Skills required include:Using tools like Adobe Suite, Canva to design graphical elements for our marketing collateral and appCreating visual aspects of marketing materials, website, social media, video, and other media, including infographics and pdfsPutting together disparate elements of a design, such as the icons, photographs, and other components necessary for a website and/or digital product designWe will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.

Digital Marketing Assets - Social Media & Blog Posts (LevelUP - Part 2)

This project is designed to be a continuation of a prior summer project though new students are welcome to apply.Our startup needs help creating and prescheduling our social media & blog posts for this fall!Building upon our strategy to spread brand awareness through high-quality content, this project work will include creating unique content for our website (and web app) and social media posts based on these assets.Skills required include:CopywritingProficiency using graphic design tools such as CanvaLight research to add to our contentProficiency using online collaboration tools such as Confluence, Trello, Google Suite, etc. (we will provide access).We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.

Category Social media marketing + 3

UX Analysis & Design for Web App and Web Site (for AHF VCA Program)

This is a 20-hour (per student) project to give students an opportunity to practice and up-skill UX and Digital Marketing knowledge and skills.LIOHAN is an early-stage technology company focused on providing interactive "EduTainment" for families with young children to experience together. We have a prototype web app with a limited number of beta-test users and would like an objective review from a usability and engagement perspective. In terms of Digital Marketing, once prospective clients land on our website, how can we better engage with our audience to help them learn about and sign up for our free web app? Once they start using our web app, how can we enhance their experience for onboarding, general use, and "stickiness" so they come back and use it again?LIOHAN is a social enterprise and part of our mission is to address the problem of "disconnect" experienced by many parents and their young children in today's modern, digitally distracted world.

Category Digital marketing + 4

UI/UX for Web App | Design and if possible, software development

We are preparing to launch our beta web app this Feb/March and you can see it here (free to sign up and use, still in alpha-testing phase): https://app.liohan.space.The goal of this web app (digital platform) is to deliver high-quality engaging multimedia content, combined with some gentle gamification techniques, to empower people to move from mobile screens to direct engagement with each other in the physical real world. The multimedia content is related to different "activity prompts" that give families guidance on fun, novel ways to spend time together.Skills/experience this project will cover include:collaborating and creating with a passionate founder and team of multi-disciplinary peopleusing human-centered design methods to mock-up prototype (app) screens either to improve upon or create new featuresgive recommendations on changes we can make to our website https://liohan.space to give a seamless experience with our appleveraging and analyzing user data/feedback to suggest improvements to our existing UI/UXif possible/desired, implementing app changes via the rapid app building platform: https://bubble.io and making modifications to our WordPress websiteWe will give you access to organizational assets to support this project such as personnel, sales and brand collateral, existing UI mockups in Adobe XD, etc.Specific deliverables:For our AppReview and give recommendations for improvement on our existing app's UI/UXMock-up and design user flows for new features to deliver on specific benefits as expressed by our client base, as we decide upon from research of other apps on the market, as we innovate ourselves, etc.Test and provide feedback on our app's ability to deliver quality user experiencesIf desired/as time permits, help us implement some of these newly designed features using bubble.io as stated above.For our WebsiteReview and give recommendations for improvement on our existing website's UI/UX to make it consistent with our app and our brand (not just look and feel but also on our "promise")We have many ideas, rough sketches, mock-ups, and samples of the experiences we want to create and look forward to working with you, to see what is possible to be created in an 80-hour project. We love diverse creativity so look forward to your ideas and help as we launch our beta app and make a positive impact in this world together.

Category Product or service launch + 4

Category Marketing - general + 3

Digital Sales Automation

Number of individual students required: 1LIOHAN is an EduTainmenTech company that empowers families to Bond, Explore, and Create together.We are a startup company that was focused on in-person events since our incorporation in 2018. The current pandemic has enabled us to focus on creating a digital platform that delivers the same genre of high-quality engaging content such as immersive and interactive multimedia. We are currently developing a prototype of this digital platform which we will start promoting to online customers this summer.The scope of this project is to help us create the marketing and sales automation processes to support customers through a sales funnel.This project will include:Analyzing how HubSpot can be used to support our sales funnelHelping us create a series of automated marketing messages including an email drip campaignDoing market research to suggest price points we can try for our freemium productSetting up HubSpot to be used as our Customer Relationship Manager (CRM)We are a small team and you will work closely with us to receive the information needed to successfully complete the project tasks outlined above.ObjectiveBy the end of this project, we should have an automated way for customers to join our email list, sign-up for our freemium app, and receive value-added communications from us to assist them through their customer journey (and our sales funnel).

Matches 0

Digital Content Creation | Video Editting

Number of individual students required: 1LIOHAN is an EduTainmenTech company that empowers families to Bond, Learn, and Create together.We are a startup company that was focused on in-person events since our incorporation in 2018. The current pandemic has enabled us to focus on creating a digital platform that delivers the same genre of high-quality engaging content such as immersive and interactive multimedia. The multimedia content is related to different "activity prompts" that give families fun and guided ideas on fun ways to spend time together.The scope of this project is to help us create the digital content related to 10 total activities that will be provided for free on our website. This free content is to drive awareness of our brand and to encourage families to sign-up to access our "freemium" model digital platform (beta launching publicly in Spring 2022).We have developed the templates and digital content creation processes for the content we wish to continue creating. We are now seeking assistance to help us create our digital content ("activity prompts") including:polished 1-5 minute videos for our end-users; we will provide raw video footage of our instructors and need help with video/image overlays, sourcing of b-rolls, video editing, etc.uploading of content to our digital platformcreate thumbnails and trailers for our contentIf you'd like to develop copywriting skills, additional items we could use your help with include:writing marketing copy based on the multimedia contentcreate marketing copy for our website in support of our activity promptsAt this time we are pre-revenue so appreciate the help that the Riipen Level Up program offers. We are actively building our team and moving towards generating revenue with our digital platform. Working with LIOHAN at this stage will give you an excellent insider's perspective on what it's like to build an EduTainmenTech startup and create an opportunity for future work with our growing team.

Brand Identity and Graphic Design

Number of positions available: 1Our organization needs some branding and graphic design help! We are looking for a student that can help amplify what makes us unique and design graphics for our soon-to-be-launched app and website.We believe this project will require:Using tools like Adobe Creative Cloud Suite or as the student sees fit to design graphical elements that can be implemented into our marketing collateral and appCreate visual aspects of marketing materials, website, social media, video, and other media, including infographics and pdfsPut together disparate elements of a design, such as the icons, photographs, and other components necessary for a website and/or digital product designWe will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.

Brand Identity and Graphic Design

Number of positions available: 1Our organization needs some branding and graphic design help! We are looking for a student that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design, prototyping, one-page creations, and more including video editing if possible!We believe this project will require:Research to refine our unique brand position and create consistent promotional messagingUsing tools like Adobe Creative Cloud Suite or as the student sees fit to design prototypes that can be implemented into our marketing collateralCreate visual aspects of marketing materials, website, social media, video, and other media, including infographics and pdfsPut together disparate elements of a design, such as the icons, photographs, and other components necessary for a website and/or digital product designThe ability to help with video editing and/or production would be a bonusWe will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Digital Marketing Strategy and Assets (LevelUP)

Our startup needs some help strategizing and prescheduling our social media posts for this summer!We are looking for a student that can help amplify what makes us unique and create social media and other digital marketing content for us.Skills required include:CopywritingMarketing communications strategyAbility to use various online software tools such as MailChimp, Coschedule, Databox (we will provide access to our accounts)We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.To get a sense of the style we're going for, check out our website https://liohan.space and our app-in-progress: https://app.liohan.space We love diverse creativity so look forward to your ideas and help in bringing our brand identity to life through visual art!

Category Social media marketing + 4

Category Website development + 4

UI/UX for Web App | Design and if possible, software development

Matches 0

Brand Identity and Graphic Design

Our organization needs some branding and graphic design help! We are looking for a student that can help amplify what makes us unique and design graphics for our soon-to-be-launched app and website.Skills this project will require include:Using tools like Adobe Creative Cloud Suite or as the student sees fit to design graphical elements that can be implemented into our marketing collateral and appCreating visual aspects of marketing materials, website, social media, video, and other media, including infographics and pdfsPutting together disparate elements of a design, such as the icons, photographs, and other components necessary for a website and/or digital product designWe will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.Specific deliverables:For our Appicons (approximately 24 SVG files),images for splash/app screens (approximately 5-10 jpeg or png files),a handful of animated gifs (e.g. for when screens are "loading"),and as a bonus, time-permitting: graphical elements for our UI as needed (e.g. buttons), graphics for inclusion in our video content (e.g. thumbnails, custom overlays), and PDFs. We will provide examples and descriptions and work with you to approve concepts/sketches before you work on the "final" versionsFor our Website and social mediacontinuing with the same art style, we may use the elements created for our app in other areas on the internetWe have many ideas, rough sketches, mock-ups, and samples of the vibe we want to create and look forward to working with you, to see what is possible to be created in an 80-hour project. To get a sense of the style we're going for, check out our website https://liohan.space and our app-in-progress: https://app.liohan.space We love diverse creativity so look forward to your ideas and help in bringing our brand identity to life through visual art!

Brand Identity and Graphic Design (LevelUP)

Our startup needs some branding and graphic design help! We are looking for a student that can help amplify what makes us unique and design graphics for our app, social media, and website.Skills required include:Using tools like Adobe Suite, Canva to design graphical elements for our marketing collateral and appCreating visual aspects of marketing materials, website, social media, video, and other media, including infographics and pdfsPutting together disparate elements of a design, such as the icons, photographs, and other components necessary for a website and/or digital product designWe will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.To get a sense of the style we're going for, check out our website https://liohan.space and our app-in-progress: https://app.liohan.space We love diverse creativity so look forward to your ideas and help in bringing our brand identity to life through visual art!

Brand Storytelling | Social Media, Copywriting, Video Scripting

Number of individual students required: 1LIOHAN is an EduTainmenTech company that empowers families to Bond, Learn, and Create together.We are a startup company that was focused on in-person events since our incorporation in 2018. The current pandemic has enabled us to focus on creating a digital platform that delivers the same genre of high-quality engaging content such as immersive and interactive multimedia. The multimedia content is related to different "activity prompts" that give families fun and guided ideas on fun ways to spend time together.The scope of this project is to work with our Founder Crystal Wong Kruger to help us hone our marketing communications voice through captivating, empathetic, and authentic storytelling. We are preparing to launch our beta app and need help creating marketing content to promote our brand and this app.Specifically, we would like student help with these deliverables:Social media content for Instagram, Facebook, and possibly TikTok; to drive awareness of our brand, to share our philosophy, and to share clips/samples of our "activity prompts"One 1-3 minutes-long video project - helping us storyboard a video script to be used as a "video commercial" to be shared on social media; if possible, help us with part or all of the video editing process for this commercial; all original video footage will be provided directly by Crystal and the student could help us source "b-roll" and other visual elementsCopywriting - create, assemble, and edit copy for our social media content, website, and in-app activity promptsThis project proposal was written specifically for the Media and Communication posting by Trinity Western University. We hope this project description aligns well with your course requirements/goals. We are a small startup company so we are happy to discuss revisions to this project scope if required.Thank you for your consideration.At this time we are pre-revenue so appreciate the help that the Riipen program offers. We are actively building our team and moving towards generating revenue with our digital platform. Working with LIOHAN at this stage will give you an excellent insider's perspective on what it's like to build an EduTainmenTech startup and create an opportunity for future work with our growing team.

Category Product or service launch + 4