Digital Marketing Strategy and Assets (LevelUP)
Preferred learners
- Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our startup needs some help strategizing and prescheduling our social media posts for this summer!
We are looking for a student that can help amplify what makes us unique and create social media and other digital marketing content for us.
Skills required include:
- Copywriting
- Marketing communications strategy
- Ability to use various online software tools such as MailChimp, Coschedule, Databox (we will provide access to our accounts)
We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.
To get a sense of the style we're going for, check out our website https://liohan.space and our app-in-progress: https://app.liohan.space We love diverse creativity so look forward to your ideas and help in bringing our brand identity to life through visual art!
- What tasks will learners need to complete to achieve the project goal?
-
Specific deliverables:
For our Website and social media
- develop an overall strategy for our social media "calendar" for the months of June through end of August
- provide the written copy for each post and work with our graphics team to finalize and pre-schedule each post
- help us devise a plan and schedule for website content; e.g. blogs (written by our own team; however we can discuss if copywriting for our blogs is something you'd like/be able to include within this project scope)
For our App and clients
- Onboarding screens (tutorials) - Copywriting and visual designs for helping new users understand what our app is about and help them smoothly transition through our "marketing funnel"
- Email drip campaign templates and copy - to follow-up for new email subscribers and app users
We look forward to working with you, to see what is possible to create in an 80-hour project.
- What is the main goal for this project?
-
Our startup needs some help strategizing and prescheduling our social media posts for this summer!
We are looking for a student that can help amplify what makes us unique and create social media and other digital marketing content for us.
Skills required include:
- Copywriting
- Marketing communications strategy
- Ability to use various online software tools such as MailChimp, Coschedule, Databox (we will provide access to our accounts)
We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.
To get a sense of the style we're going for, check out our website https://liohan.space and our app-in-progress: https://app.liohan.space We love diverse creativity so look forward to your ideas and help in bringing our brand identity to life through visual art!
- What tasks will learners need to complete to achieve the project goal?
-
Specific deliverables:
For our Website and social media
- develop an overall strategy for our social media "calendar" for the months of June through end of August
- provide the written copy for each post and work with our graphics team to finalize and pre-schedule each post
- help us devise a plan and schedule for website content; e.g. blogs (written by our own team; however we can discuss if copywriting for our blogs is something you'd like/be able to include within this project scope)
For our App and clients
- Onboarding screens (tutorials) - Copywriting and visual designs for helping new users understand what our app is about and help them smoothly transition through our "marketing funnel"
- Email drip campaign templates and copy - to follow-up for new email subscribers and app users
We look forward to working with you, to see what is possible to create in an 80-hour project.
- How will you support learners in completing the project?
-
The student will work closely with the company founder, Crystal, to develop the digital marketing strategy and we will focus on social media first and foremost.
We’re looking for someone who can take direction from written or spoken ideas and convert them seamlessly into copy that aligns with our brand's messaging and strategy.
Crystal will make herself available to provide feedback and guidance as required. Working with LIOHAN will give you the opportunity to see inside an early-stage EduTainmenTech startup.
About the company
- https://liohan.space/
- 2 - 10 employees
- Entertainment, Technology, Education
LIOHAN is an early-stage EduTainmenTech startup company that empowers families to Bond, Learn, and Create together.
We are all about creating memorable, magical, and inspiring experiences.