Brand Identity - UX for Web App & Site and Blog Writing (LevelUP Part 2)
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
This project is designed to be a continuation of a prior project though new students are welcome to apply.
LIOHAN is an early-stage technology company focused on providing interactive "EduTainment" for families with young children to experience together. We are a social enterprise and part of our mission is to address the problem of "disconnect" experienced by many parents and their young children in today's modern, digitally distracted world.
We have a prototype web app with a limited number of beta-test users and require some UX research and UI mockups for new and some existing pages. Relatedly, we require templates for some web pages that lead into our web app. This project will also include blog research and copywriting for these same web pages.
- What tasks will learners need to complete to achieve the project goal?
-
A combination of the following as agreed upon with each individual student:
- UI/UX review of LIOHAN's web app (in general and/or new proposed feature(s)); e.g. UX audit & recommendations; usability testing with recommendations; wireframing.
- LIOHAN website/page review/design in support of promoting the app
- audit of and recommendations for our automated digital communications as new people discover our brand, engage with our content, and start using our app.
- What is the main goal for this project?
-
This project is designed to be a continuation of a prior project though new students are welcome to apply.
LIOHAN is an early-stage technology company focused on providing interactive "EduTainment" for families with young children to experience together. We are a social enterprise and part of our mission is to address the problem of "disconnect" experienced by many parents and their young children in today's modern, digitally distracted world.
We have a prototype web app with a limited number of beta-test users and require some UX research and UI mockups for new and some existing pages. Relatedly, we require templates for some web pages that lead into our web app. This project will also include blog research and copywriting for these same web pages.
- What tasks will learners need to complete to achieve the project goal?
-
A combination of the following as agreed upon with each individual student:
- UI/UX review of LIOHAN's web app (in general and/or new proposed feature(s)); e.g. UX audit & recommendations; usability testing with recommendations; wireframing.
- LIOHAN website/page review/design in support of promoting the app
- audit of and recommendations for our automated digital communications as new people discover our brand, engage with our content, and start using our app.
- How will you support learners in completing the project?
-
The team will be mentored by LIOHAN's founder Crystal Wong Kruger who (with an engineering science background and an MBA) has been directly involved with all aspects of building this startup. In addition to providing technical guidance and insights into digital marketing strategies and tactics, Crystal can also provide feedback on how to artfully balance analytical with creative thinking throughout the duration of this project.
About the company
- https://liohan.space/
- 2 - 10 employees
- Entertainment, Technology, Education
LIOHAN is an early-stage EduTainmenTech startup company that empowers families to Bond, Learn, and Create together.
We are all about creating memorable, magical, and inspiring experiences.