This project is designed to be a continuation of a prior project though new students are welcome to apply.

We are a startup working to fine-tune our customer journey experience and digital marketing messaging process that supports it. Specifically, this project involves defining our Digital Marketing "Funnel" and refining our internal documentation (to create content) to support this strategy.

Part 1 of this project involved creating a lead magnet (an email sequence with supplemental assets, such as printable PDFs) and programming it into MailChimp. For Part 2, we would like help in updating our customer journey map and web pages (template designs) to support the remainder of the client's journey (both pre- and post-lead magnet opt-in).

This will involve several different steps for the student, including:

• Conducting background research on customer journey mapping, our products, and customers.
• Analyzing customer responses from surveys and interviews.
• Defining the phases and touchpoints of the purchasing process.
• Incorporating user actions, emotions, goals, and pain points in the customer journey map.
• Proposing solutions to minimize pain points while meeting business goals.

Bonus steps in the process would also include:

• Developing multiple customer journey maps to account for different experiences and paths.
• Reviewing and updating our internal documentation to support our work in implementing these customer journey maps

By the end of the project, students should demonstrate:

• Understanding of our company and the importance of customer journey mapping
• Analysis and understanding of customer experiences
• Understanding of the purchasing process and how the customer interacts with our company in different phases
• Recommendations for improving customer experience

Bonus steps would include:

• Mapping multiple customer journeys

Final deliverables should include

• A final report.
• A 60 minute one-on-one meeting (online) for an informal presentation and Q&A to review the report