Digital Marketing Strategy and Assets (LevelUP Part 3)
Preferred learners
- Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
This project is designed to be a continuation of a prior project though new students are welcome to apply.
We are a startup working to fine tune our digital marketing messaging and content creation process. Specifically, this project involves defining our Digital Marketing "Funnel", researching and writing Blog/email copy for prospective clients, and refining and defining our internal processes to create content to support this strategy. That is, given the lessons learned during prior phases of this project, this project is focused on systematizing our digital marketing process.
Skills required include:
- Copywriting
- Marketing communications strategy
- Ability to use various online software tools such as MarketMuse, MailChimp, MissingLettr, Databox, Canva (we will provide access to our accounts)
We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.
- What tasks will learners need to complete to achieve the project goal?
-
Specific deliverables:
Depending on the individual students'/teams' abilities, a subset of the following is to be mutually agreed upon at the onset of this project with mid-project milestone deliverables to help keep us on track:
- help us devise a plan and schedule for website content; e.g. blogs (written by our own team; however we can discuss if copywriting for our blogs is something you'd like/be able to include within this project scope)
- develop an overall strategy for our social media "calendar" for 2023
- provide the written copy for each post and work with our graphics team to finalize and pre-schedule each post
- Email drip campaign templates and copy - to follow-up for new email subscribers and app users
We look forward to working with you, to see what is possible to create in an 80-hour project.
- What is the main goal for this project?
-
This project is designed to be a continuation of a prior project though new students are welcome to apply.
We are a startup working to fine tune our digital marketing messaging and content creation process. Specifically, this project involves defining our Digital Marketing "Funnel", researching and writing Blog/email copy for prospective clients, and refining and defining our internal processes to create content to support this strategy. That is, given the lessons learned during prior phases of this project, this project is focused on systematizing our digital marketing process.
Skills required include:
- Copywriting
- Marketing communications strategy
- Ability to use various online software tools such as MarketMuse, MailChimp, MissingLettr, Databox, Canva (we will provide access to our accounts)
We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.
- What tasks will learners need to complete to achieve the project goal?
-
Specific deliverables:
Depending on the individual students'/teams' abilities, a subset of the following is to be mutually agreed upon at the onset of this project with mid-project milestone deliverables to help keep us on track:
- help us devise a plan and schedule for website content; e.g. blogs (written by our own team; however we can discuss if copywriting for our blogs is something you'd like/be able to include within this project scope)
- develop an overall strategy for our social media "calendar" for 2023
- provide the written copy for each post and work with our graphics team to finalize and pre-schedule each post
- Email drip campaign templates and copy - to follow-up for new email subscribers and app users
We look forward to working with you, to see what is possible to create in an 80-hour project.
- How will you support learners in completing the project?
-
The student will work closely with the company founder, Crystal, to develop the digital marketing strategy and we will focus on social media first and foremost.
We’re looking for someone who can take direction from written or spoken ideas and convert them seamlessly into copy that aligns with our brand's messaging and strategy.
Crystal will make herself available to provide feedback and guidance as required. Working with LIOHAN will give you the opportunity to see inside an early-stage EduTainmenTech startup.
About the company
- https://liohan.space/
- 2 - 10 employees
- Entertainment, Technology, Education
LIOHAN is an early-stage EduTainmenTech startup company that empowers families to Bond, Learn, and Create together.
We are all about creating memorable, magical, and inspiring experiences.