Shopify App Development
The primary objective of this project is to develop a cutting-edge Shopify app called SEOContentGenius.com that harnesses the power of generative AI to enhance the quality of product descriptions for e-commerce stores. This app aims to improve content optimization, save time for merchants, and create engaging, SEO-friendly product descriptions to enhance online visibility. The project will focus on seamlessly integrating product data extraction from Shopify stores, OpenAI API, and Shopify app development to provide a comprehensive solution for store owners to generate and manage unique product descriptions with minimal manual effort. Students will be required to sign NDAs.
Strategy - Adapting to the Work from Home Culture
The main goal for PromotionalProducts.com is to understand how the new work from home culture has impacted the demand for promotional products and how we can adapt our products and marketing strategies to meet the needs of this changing environment. The project aims to identify new opportunities and develop effective strategies to maintain and grow the company's market share in the promotional products industry.
New Business Model - Transitioning to Recurring Revenue
The main goal of this project is to help Packetlabs, a cybersecurity company, transition from a project-based revenue model to a recurring/subscription revenue model. This will involve identifying and implementing the necessary changes to the company's business strategy, processes, and systems to successfully make the transition.
Shopify App Development
The primary objective of this project is to develop a cutting-edge Shopify app called SEOContentGenius.com that harnesses the power of generative AI to enhance the quality of product descriptions for e-commerce stores. This app aims to improve content optimization, save time for merchants, and create engaging, SEO-friendly product descriptions to enhance online visibility. The project will focus on seamlessly integrating product data extraction from Shopify stores, OpenAI API, and Shopify app development to provide a comprehensive solution for store owners to generate and manage unique product descriptions with minimal manual effort. Students will be required to sign NDAs.
Marketing Strategy - How to Thrive in a Highly Competitive Industry
The main goal of this project is to research and develop a marketing strategy for promotionalproducts.com, a promotional products company, that effectively positions us in a super competitive industry with over 30,000 businesses, ultimately leading to increased sales and brand recognition.
Automating Financial Modelling
The main goal of this project is to develop and implement tools to automate financial modeling tasks for Valleywood Capital. By doing so, the project aims to increase the efficiency and accuracy of decision-making processes for the hedge fund, ultimately leading to improved performance.
Research Digital-First Consumers and Promotional Products
The main goal of this project is to understand the impact of digital technologies on consumer behavior and preferences regarding promotional products, in order to develop effective digital marketing strategies that resonate with younger, "digital-first" consumers and drive sales. Ultimately, the aim is to maintain the relevance of promotional products as a marketing tool in the face of increasing competition from digital marketing channels.
Market Expansion - CAN to US - Exploring Impacts and Opportunities
The main goal of this project is to evaluate expansion into the US. The project aims to provide recommendations for a Canadian company to expand service offerings internationally, acquire talent internationally, and remain competitive in the marketing industry.
AI in Marketing - Exploring Impacts, Opportunities, and Ethics
The main goal of this project is to explore the impact of AI on the field of marketing, including both opportunities and potential ethical implications. The project aims to provide recommendations for marketing businesses to effectively integrate AI into their marketing strategies and stay competitive in the industry.
AI in Marketing - Exploring Impacts and Opportunities
The main goal of this project is to research and analyze how AI and other exponential technologies will impact the field of marketing, including both obvious and less obvious effects. The project aims to provide insights and recommendations for how marketing businesses can stay ahead of these changes and take advantage of emerging opportunities.
Marketing Strategy - How to Thrive in a Highly Competitive Industry
The main goal of this project is to research and develop a marketing strategy for promotionalproducts.com, a promotional products company, that effectively positions us in a super competitive industry with over 30,000 businesses, ultimately leading to increased sales and brand recognition.
Strategy - Navigating the Shift towards Environmentally-Friendly Products
The main goal for this project is to understand how the trend towards environmentally-friendly initiatives is affecting the demand for promotional products and how the company can adapt its products and marketing strategies to meet the needs of this changing environment. The project aims to identify new opportunities and develop effective strategies to maintain and grow the company's market share in the promotional products industry while being environmentally responsible.
The Impact of COVID-19 on Corporate Gift Giving and Giveaways
The main goal of this project is to understand how COVID-19 has impacted the way people gather, celebrate, and connect with corporate gifts, trade show giveaways, and other leave-behinds. The insights gained from this research will help our company adapt our product offerings to better meet the changing needs and preferences of our customers.
AOK Marketing - Leveraging AI and Deep Learning for change
Through this project, students will be expected to research the competitive landscape in the digital marketing industry, and evaluate the future impact of exponential technologies such as computing power and AI.The challenge we face is Google and Amazon are leading the way with their machine learning and AI based technology, threatening to make our services obsolete. We currently offer services based on their platforms, but we are working under the assumption that our current services will be automated in the next 5 years on a massive scale. So we need to determine: 1. Where the opportunities lie for a small business looking to grow can make investments or advances2. What opportunities there are for us in niche markets3. What is working in China and other marketplaces that may be ahead of the US and Canada in development4. Are there any other industries we can apply this knowledge to that may not be as cutting edge.5. If we could destroy our business, how would we do that... so we can do it before anyone else does. Goals for this project include: 1. State of the industry2. Market research on leaders & up-and-comers3. Future projections for the industry4. Recommendations for investment5. SWOT analysis 6. Porting other countries successes to our markets