Content Development and Communication Improvement
Develop content that supports organization communication improvement. Examples of content include webpage content, blog & other online presence content, pitch/pamphlet content, etc. Successful project outcome: Content for website pages such as FAQ, Policies, Service descriptions, Blogs Content for pitch deck Relative market research information such as market environment/ customer behaviour This will help the company improve the branding and enhance overall organizational communication.
Consumer Behaviour Research
Creating a match on Riipen to reflect our existing partnership, for admin purposes
Digital Marketing & Advertising Management
Our company advertises services targeting different segmentations. We have developed a set of marketing strategies to support our business expansion and development, but it has been challenging to manage. We would like to collaborate with students to review and post content promoting our company in line with our development strategies to increase branding awareness, nurture engagement and grow sales. Some of the KPIs are: Search Engine Optimisation (SEO) improvement: ensure our organization appears on the first page of Google for relevant keywords; Social media improvement: increase the number of followers/likes and share; Increase in sales/leads generation/conversion rate.
Business Development & Partnership
This project's primary goal is to conduct business development activities by prospecting sales and qualifying leads for new and existing accounts, reaching out to 20 prospects that have synergies with our business - ground charter transportation services (examples are partners in tourism/wedding/event planning/community events/schools etc.). Have a conversation with prospects and try to sell a contract. Develop partnerships and generate long-term B2B sales. You will be encouraged to come up with some creative marketing strategies/methods in your action plan to reach out to prospects and have a script ready to pitch Leo Charter Services.
Sales & Operation Improvement
Our organization is growing and scaling up! We are looking for student(s) to support us in improving overall sales and operational performance by conducting activities to enhance all possible areas according to our strategic development plan. By the end of the project, business will have improved sales & operation efficiencies. For example, faster communication response, reduced sales process, more comprehensive sales and operation support etc.
Legal documents & policy enhancement
Our organization is scaling up and expanding our operations. We are looking for students to help review and improve current legal documents and policies, provide advice in developing comprehensive business legal documents & policies for multiple areas of operation to protect and support business growth, and make recommendations on selecting the right legal partners.
Content Development and Communication Improvement
Develop content that supports organization communication improvement. Examples of content include: webpage content; blog & other online presence content; sales pitch/pamphlet content, etc. Successful project results will help company improve branding, and engagement with customers and partners, and enhance overall organization communication performance.
Digital Marketing
We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase branding awareness, nurture engagement and grow the sales.
Market Expansion Research
We are ready to take our business to the next level. It's time to grow our business with innovations! Our company requires assistance in assessing our customer landscape according to our development strategic plan. Your research work will contribute to our growth and expansion assessment! To successfully expand, we need to find out: Are we targeting the current market effectively? Which new markets align with our current one? What is the market size for new regions? Where are buyers that we have yet to reach? What are the pros and cons of expanding our operations? What potential competitors exist in new locations? What legal protocol and other risks will need to be considered?
B2B sales & partnership
This project's primary goal is to reach out to 20 prospects that could have strategic alignment with our business - ground charter transportation services (examples are partners in tourism/wedding/event planning/community events/schools etc.). Have a conversation with them and try to sell a contract. Develop partnerships and generate long-term B2B sales. This will involve creating an email marketing campaign that will be used to reach out to prospects and having a script ready to pitch Leo Charter Services.
Market development and communications
To further penetrate the market according to the market development plan, with a focus on marketing communications improvement. Key areas of Market development and communications project: - Branding awareness (social media management, etc.) - Public relations (community engagement, etc.) - New market development opportunities identification Successful project will help business to improve the market awareness and establish new relations with target segmentations.
SEO Improvement and Social Media Strategy
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The main goal is to improve our Search Engine Optimization (SEO) and help us appear on top of Google for relevant keywords & social media requirements to increase the number of followers/likes/shares and sales.
Proposal writing and content improvement
To finalize the one or two drafted project proposal's content and enhance the business's public presence content (e.g. social media platform descriptions).
Sales & Operation Improvement
To improve sales and operational performance by conducting activities to enhance all possible areas according to our developed strategic plan. By the end of project, business will have an improved sales & operation efficiencies. For example, faster communication response, reduced sales process, etc.
Market Expansion Research
We are ready to take our business to the next level. It's time to grow our business with innovations! Our company requires assistance in assessing our customer landscape according to our development strategic plan. We want to learn more about customers’ expectations and behaviours in suggested regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go, but we need to make sure that we consider all available options before making a decision. To successfully expand, we need to find out: Are we targeting the current market effectively? Which new markets align with our current one? Where are buyers that we have yet to reach? What are the pros and cons of expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? What do the potential markets' demand and supply look like?
Project Proposal / Funding Application Writing
We are looking for assistance in completing a project proposal/funding application that supports one of our business development goals as well as our mission and vision statement.
Optimizing financial documents and reporting
Analyze existing financial documentation process and recommend the appropriate strategy for optimizing the way we are organizing our finances on paper. This will include reviewing major types of reporting such as cash flow, expenses, income, etc.
Website redesign
Evaluate our existing website, propose redesign option(s), and work with us to enhance our website to make it more contemporary, navigable, informative, professional and SEO friendly.
B2B sales & partnership
This project's primary goal is to reach out to 20 prospects that could have strategic alignment with our business - ground charter transportation services (examples are partners in tourism/wedding/event planning/community events/schools etc.). Have a conversation with them and try to sell a contract. Develop partnerships and generate long-term B2B sales. This will involve creating an email marketing campaign that will be used to reach out to prospects and having a script ready to pitch Leo Charter Services.
Creating marketing campaigns
The main goal of this project is to create effective marketing campaigns that will be shared on social media.
Editing a legal B2B contract
We want a student from law or someone that knows about legal documents to help us organize and formalize a legal document that is used for B2B contracts. The contract itself will help retain business for the long term and we want this to be a central theme in the new edition. The project includes 4-5 pages of contract editing.
Partnership proposal writing
The main goal of this project is to submit 2 partnership proposals to an already selected base of prospective partners that Leo Charter Services can build long term contracts with. This will involve organizing already identified ideas of why the partnership would be fruitful into one document that could be a few pages, to be submitted to the prospect. We expect up to 2 proposals per stipend. The company will be positioning itself to strategic partnerships for future growth.
Company policy & guidelines improvement
The project's main goal is to enhance and update the existing company policy and guidelines based on the current operation needs. The successful project outcome will improve the communication efficiency for both external (dealing with clients) and internal (staff training) levels of the organization. Consolidated documentation will be used to for training purposed and be used as operation guidelines. The total document length to be worked on is approximately 8-10 pages.
Business Development through Marketing
We are growing our business and further penetrating the market through various aspects of the business operation. We would like to work with students to come up with the most effective marketing plan and execute with students to reach our business development goals. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign if needed. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service) Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Execution - Execute marketing plans with core team of the organization to reach business development goals Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Market penetration - For the student(s) to help us successfully expand to target market (sales boosting, market penetration rate increase, etc.). Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Google Sheets, Excel, etc. Content development, including social posts, blog posts, LinkedIn articles, and website copy.
Digitization and Website Development
We would like to further digitize and upgrade our existing website for our organization. The website should be developed based on existing cloud-based website development service tools or other available platform-built tools. We would like to work with students to enhance our existing website and grow our business along with the digitization progress.
Content/Communication Management Internship
We are looking for assistance in managing internal and external content and communications activities that support our mission and vision statement as the business grows. Successful completion of the project will improve internal and external organization communication efficiency and elevate the entire operation performance.