Our company advertises services targeting different segmentations. We have developed a set of marketing strategies to support our business expansion and development, but it has been challenging to manage.

We would like to collaborate with students to review and post content promoting our company in line with our development strategies to increase branding awareness, nurture engagement and grow sales.

Some of the KPIs are: Search Engine Optimisation (SEO) improvement: ensure our organization appears on the first page of Google for relevant keywords; Social media improvement: increase the number of followers/likes and share; Increase in sales/leads generation/conversion rate.

To achieve the project goal, students will be involved with the following tasks:

• Familiarizing themselves with our target market, products and services.
• Developing/reviewing/finalizing marketing content in the form of posts, emails, brochures, etc.
• Content Calendar Curation: timely deployment of all our social media content with different themes.
• Social Media Management: overseeing different channels that we own and keeping them up-to-date.
• SEO improvement and keyword analysis to determine relevant search terms for our organization.
• Brainstorming, and making recommendations for improvement based on marketing performance.

Students will work closely with the primary project manager who is supervising and available for questions.

This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

Students will have access to our social media accounts along with any other tools and documents to ensure a successful collaboration.