SEO Improvement and Social Media Strategy

Closed
Leo Charter Services
Calgary, Alberta, Canada
CEO
(27)
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Advertising Digital marketing Search engine optimization Social media marketing
Skills
search engine optimization social media content social media marketing wordpress social media wix
Details

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning.

The main goal is to improve our Search Engine Optimization (SEO) and help us appear on top of Google for relevant keywords & social media requirements to increase the number of followers/likes/shares and sales.

Deliverables

We’re excited to work with students who can help us not only brainstorm but also execute a strategy by conducting the activities listed below to achieve the project goal.

  1. Keyword analysis to determine relevant search terms to our organization
  2. Develop a strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share
  3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  4. Creating engaging content for prominent media websites
  5. Working with relative tools and programs such as Wix/WordPress/Google Ads/Facebook Business Suite, etc.
Mentorship

Students will work closely with the primary project manager who is supervising and available for questions.

This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

Mentorship and supervision will be provided as listed below:

- Job-specific training

- Work, instructions and tasks

- Evaluation of work and performance periodically

- 1X1 meeting and provide recommendations/suggestions based on performance

Students will be given access to the organization's operation system, data, and relative technology & tools to complete the project.

Staff time will be monitored using the company's schedule system.

The project manager will provide additional support requested by students when needed to carry out the best project outcome.

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Hospitality, Travel & tourism, Transport, trucking & railroad

Leo Charter Services is a ground charter transportation service provider for different functions: travel and tourism, airport pick up & drop off, wedding, school/church/community events, sporting events, corporate/private functions, etc. Current operation regions: Alberta, British Columbia, Ontario, Quebec. Our vision is to “Create a charter service ecosystem allowing business and individual access convenient, reliable, eco transportation according to their needs.” The business is looking to expand and further penetrate the market with an innovative vision & goals to bring more convenience to our community.