Key Account Management Strategic Plan

Exempler recently expanded from a client focus on telecom testing-and-monitoring into eCommerce and IoT testing-and-monitoring. Potential projects include (but are not limited to): Competitive analysis of IoT enabled smart city design and implementation Market opportunities in IoT Key Account Management structure Relationship building with influencers, gatekeepers and decision-makers

Exempler B2B Marketing Strategy Project

Exempler has three B2B client verticals: telecom, eCommerce and IoT (internet of things). Project deliverables could include (but are not limited to): Conducting an analysis of Exempler's current marketing strategies and tactics Preparing a B2B marketing plan for Exempler Segmenting and identifying customers and prospective customers in new ways

Exempler LLC: New Service Launch

Optimally, student teams will make recommendations based on deep research regarding prospective clients for Exempler's new service offerings launching in Q3 2022. Exempler's main client verticals are telecom, eCommerce, venture-capital-financed tech-startups, and IoT (Internet-of-Things). -- New service offerings launching in Q3 2022 include: QA (Quality Assurance) for venture-capital-financed tech-startups transitioning from beta to wide-spread launch CRB (Continuous Risk Benefit) quantification for Fortune-500 corporations Monitoring of extremely-remote mission-critical electric-power microgrids for public-private entities Within-shipping-container monitoring for freight-forwarders and their high-value-cargo shipping clients -- Research and recommendations from student teams could include (but is not limited to): Assessments of the market situation of the product(s) or service(s) in question. External environmental scanning Market segmentation, targeting, and positioning Marketing strategies Marketing budgets (including client-site-visits and/or trade-show based customer development) Schedules, project management details, resource allocations, and timelines for service implementation --

Exempler LLC Translation Project

English-language B2B SaaS website copy and/or press-release copy translations from English to any / all of the following languages: Chinese, French, Italian, Polish, Portuguese, and Russian. Student translator(s) would work with Exempler CMO (Linden Dalecki) and/or CEO (Tetteh Akiti).

Exempler LLC Persuasion Projects

Students will have the opportunity to apply classroom concepts to the challenges of business life as they gain valuable, relevant work experience as an intern / intern-team. Student intern / intern-teams would be invaluable across the following programatic areas: Public Relations & Advertising: Draft press releases based on new service offering launches and new client projects Current/updated media lists for company coverage and proactive outreach Complete press/media clippings file Current internal/external contact information Competitor research and media trends Digital/Social Media: Updated social media platforms Increased engagement/followers for appropriate platforms Data Analytics Current competitor analysis re: social/digital presence Social media campaign for implementation (continued implementation) Digital Storytelling Increased website usage/positive user experience ratings Telecommunications: Product feedback from college-aged demographic Suggestions for appropriate social/digital content marketing Updated competitor research Film/Video: Designing production plan (promotional and/or training related) Working with the team to create a timeline Feedback on audio-visual productions Video editing

Exempler Precision-Farming Internship

The Exempler Precision-Farming Internship might include (but is not limited to) the following possibilities: Ag-policy, regulatory and program review at Canadian provincial government level Ag-policy, regulatory and program review at Canadian federal government level Determining key precision-farming criteria not yet being captured by current tracking-and-monitoring systems Exploring and implementing pilot precision-farming programs and partnership possibilities with GT Manufacturing (a mobile-grain-dryer manufacturer based in Kansas, US), Robert’s Farm Equipment (Ontario, Canada) and McGavin Farm Equipment (Ontario, Canada) Environmental impact assessment of TestSecretary precision-farming hub

Exempler Marketing Plan Project

The Exempler representative for this course project is well-versed in both entrepreneurial-thinking as well as design-thinking. In addition to more traditional competitive analyses and marketing mix strategies, it would be be highly beneficial if student teams could also map customer journeys and develop customer personas to better focus Exempler's marketing strategy. Though Exempler has an overall business plan and a commercially viable product (TestSecretary), we currently do not have the resources to fully develop our marketing plan in great detail across all three of our client-verticals: telecom, eCommerce, and IoT. Thus, this course project represents an opportunity for savvy and engaged marketing students to add tremendous value at this early stage of the firm. Project deliverables can include (but are not limited to): Identify potential customer profiles (across all three client-verticals: telecom, eCommerce, and IoT) Market segmentation analysis (across all three client-verticals: telecom, eCommerce, and IoT) Creative promotional strategies, including trade-shows and trade-awards proceedings (across all three client-verticals: telecom, eCommerce, and IoT) Competitive analyses (across all three client-verticals: telecom, eCommerce, and IoT) Researching potential partners and channels (across all three client-verticals: telecom, eCommerce, and IoT) Pricing strategies, etc. (across all three client-verticals: telecom, eCommerce, and IoT)

Exempler Learning-Experience Project

Potential Exempler Learning-Experience Project Deliverables Could Include (but are not limited to) the Following Modules: Onboarding to Exempler Systems training for TestSecretary (TS) hub Leading a remote sales team Learning Exempler's sales process Leading a remote technical team Learning Exempler's technical development process

Exempler Market Research Project

Market research project focused on maximizing the commercial success of Exempler's TestSecretary (TS) hub: Project deliverables could include (but are not limited to): Designing questions for in-depth-interviews (IDIs), focus-groups, advisory-boards, subject-matter-experts (SMEs), and prospective-innovator-adopters in order to obtain key market insights Positioning and differentiation strategy across TS' three client-verticals: telecom, eCommerce and IoT Identifying and researching potential partners and channels Customer engagement and channel strategy development

Marketing Internship (Remote)

Exempler is seeking a maximum of three marketing interns focused on the following three areas: Market Research: Intern to investigate Exempler's competitive landscape; perform market segmentation to identify the ideal target market for Exempler's monitoring-and-testing hub, TestSecretary (TS); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of TS's target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for TS. Public Relations: Intern to develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy : Intern to evaluate TS's current customer base and make recommendations for further market penetration; assess TS' current outreach process and develop and implement targeted prospecting; review your prospect messaging, make improvement recommendations, and create new outreach content.

Exempler Cannes Lions Event & Travel Planning Project

Exempler LLC (based in the Kansas City metropolitan area) is planning to enter its SaaS hub "TestSecretary" (TS) as a competitor in the 2022 and/or 2023 Cannes Lions category "C02 eCommerce Websites / Apps": https://www.canneslions.com/enter/awards/experience/creative-ecommerce-lions#/ Submissions are due in April and Cannes Lions winners are announced in Cannes, France in June. In the event that TS is selected as a competitor for a Creative eCommerce Lion, two or more Exempler representatives will attend in June 2022 and/or 2023. Principals at Exempler view the Cannes Lions as an opportunity to elevate our organization and brand, and bring it to the next level -- taking our TS hub from being the "best kept secret in eCommerce" to the "best told story in eCommerce." Exempler representatives will coach the student team(s) as they plan and prepare this effort, throughout the following five phases: Initiation, Planning, Implementation, Event and Closure. It would be beneficial if the student team(s) could also engage in various aspects of event-related business travel including booking travel and accommodations, itineraries and expense reports.

Exempler SaaS and Architecture Project

Due to recent client and partner feedback, Exempler has an interest in cloud technologies as well as analytics. Student project deliverables may include (but are not limited to) the following areas: Demand for IoT services (infrastructure, freight-forwarding, etc.) Customer acquisition and retention Merchandising for trade areas (categories) Quantifying Customer Lifetime Value (our TestSecretary system allows for client-set-criteria risk-benefit-quantification) Determining media consumption (mass vs. digital) Cross-selling, up-selling and partnership-selling opportunities Develop high propensity target markets Customer segmentation (behavioral or transactional) New Product/Product line development (especially in our new IoT vertical, though we are open to NPD in our telecom and e-commerce verticals) Market Basket Analysis to understand which items are often purchased together Ranking markets by potential revenue Consumer personification

Exempler NPD Market Research & Analyses

Exempler has an IoT focused market research project, where students can explore IoT customer pain points in order to deliver recommendations for future action. Optimally, students would do a deep dive into the IoT space to analyze the macro trends in this emerging area. Market research of value to Exempler range from, but are not limited to: - validating market demand and size - future proofing a venture/project opportunity - testing the minimum viable product with a customer base (especially our TestSecretary Saas solution in freight-forwarding IoT settings) - exploring future opportunities within IoT, e-commerce and telecom (our three client verticals) - new products, services, customers or ventures - design thinking or UX research: assumption testing, experiments and user observation, interviews, and insights - industry analysis (macro trends, competitive forces, industry attractiveness) - primary data collection - secondary data - analysis of data - synthesis of findings - recommendations for future action - limitations and conclusions

Exempler Digital Marketing Project

Exempler would benefit from capturing and using appropriate data to improve our digital marketing efforts. Of particularly high value would be a template to capture and analyze relevant data points to ensure Exempler is engaging our three client verticals (e-commerce, telecom and IoT) as effectively as possible. Potential Exempler project elements include, but are not limited to: Review and analysis of our current digital marketing efforts. Identification of areas for enhanced digital marketing reach. Analysis of current data points and identification of new and relevant data points and their benefits. Analysis of data trends and recommendations to adjust efforts based on points captured. Development of a plan and guidelines for ongoing data capture and analysis. Analysis of sales and marketing funnel and recommendations for enhancement. Integration of marketing automation and predictive analytics recommendations. Data visualization.

Exempler Web & Brand Refresh

Though Exempler has an existing logo and web presence, we are in need of a refresh on both fronts: https://application.exempler.com/site/exempler/home/home.php/index Our first commercially viable product is TestSecretary, a SaaS hub with a client-focus across three verticals: e-commerce, telecom, and IoT. The following represent potential project deliverables that would be of very high value to Exempler: Redesign Exempler's existing logo. Develop Exempler's branding materials more broadly. Provide marketing research data and insights. Redesign Exempler's existing website to ensure content clarity and alignment as well as responsivity across devices. Develop a broad digital marketing plan.

Exempler Consulting Project

The project includes interacting with Exempler representatives, gathering and analyzing client and prospective-client data and recommending and implementing relevant intervention activities. We have shared a few project possibilities below: Depth-interviews with subject-matter-experts (across our major verticals which include telecom, e-commerce and IoT) Needs assessment (we are especially interested in learning more about container-shipping client-exporters likely to be interested in our IoT testing-and-monitoring solution) Data gathering via depth-interviews and focus groups Co-creating recommendations (including adaptation to remote work) Co-creating activities to foster change based on recommendations

Exempler Supply Chain Project

Broad Project Areas Include (but are not limited to): Research most viable container-shipping client-exporters categories likely to be interested in our IoT testing-and-monitoring solution. Conduct a viability assessment regarding Exempler's idea to collaborate with a freight-forwarding company on the above concept (one of Exempler's principals has strong ties to freight-forwarder Savino Del Bene whose US Headquarters is in Avenel, NJ, very close to Rutgers' New Brunswick campus). Work with quantitative and qualitative information from Exempler's stakeholders (i.e., customers, suppliers, employees, regulators, community organizations, etc.) and supply network. Review industry reports and the latest research to help us better understand our industry position and future options. Deliver on-time, actionable recommendations. Effectively co-manage a client and/or prospective client relationship. Generate a high-quality report and presentation. Specific Projects Could Include (but are not limited to): Shipping-container testing-and-monitoring using Exempler's TestSecretary hub (tied to sensors that monitor temperature, humidity, geolocation, etc.) Risk management models (should tie to data generated via the TestSecretary hub) Forecasting supply risks (to buyers / retailers / OEMs / etc., should also tie to TestSecretary hub) Assessment of disruptive logistics practices TestSecretary as an e-commerce SaaS in a supply chain context Potential Scope of Projects: In addition to traditional supply chain elements, Exempler is interested in opportunities around the adoption and implementation of new digital technology (such as TestSecretary, our IoT testing-and-monitoring hub), regulatory change, shifting trade patterns, e-commerce, social and environmental responsibility, and the overall digital transformation of business processes. This project will allow student teams to analyze major decisions in several of these emerging areas.

Testing-and-Monitoring Project

We want to leverage the latest technology to gain insights into our main testing-and-monitoring niches: telecom, e-commerce, and IoT. Students should be prepared to: Develop evaluation criteria and methods Research technical information using appropriate sources Determine appropriate probe / sensor devices for IoT deployment across multiple industries and environments Prepare technical reports in the appropriate formats Present and defend research-project conclusions

Marketing Strategy

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. Project areas of high-value include, but are not limited to: Market research - evaluate the competitive environment of our firm, and develop strategies that position a firm favorably in relation to its environment and industry; Competitive and data analysis - assessing our firm's resources and capabilities, and in particular, how these relate to achieving a sustainable competitive advantage; Brand strategy and development, and/or social media strategy; Product and pricing strategy; Workforce planning, talent development, and skills gap assessments ; Data analytics and business intelligence - analyze dynamics of competitive rivalry, including competitive action and response, first-mover advantage, co-opetition, and make appropriate recommendations for firms engaged in rivalry.

IoT Oil Pipeline Probe / Sensor Study

In this project, students will be asked to use their previous knowledge in relation to site investigation. The technical specification for an offshore site investigation in relation to recent Amplify Energy oil spill in Southern California. Project outcomes might include: Determine how data generated by high-resolution seismic techniques might be integrated into the TS platform. Determine how data generated by marine acoustics systems might be integrated into the TS platform. Determine how data generated by submersible oil-pipeline sensor probes might be integrated into the TS platform. Identify competitors to Amplify Energy underwater maritime oil pipeline operators for comparison. Identify similar tech specs that have been implemented by said competitors. Identify possible positive and negative effects of TS being implemented. Based on the data, summarize recommended changes to consider prior to implementation.

Accounting Systems Design

The design, development and deployment of an accounting framework that includes: accounting, tax finance, and bookkeeping. Optimally the system designed will integrate most (or all) of the following elements: Financial worksheets or financial statements Accounting records Data analysis spreadsheets Data analysis spreadsheets Completion of tax returns Day-to-day data entry Account reconciliations Data analysis Journaling of transactions Budgets

Buyer's Journey & Sales Management project

We want you to investigate our sales funnel to help us understand why prospects are falling off and what changes we should make to increase sales. You will have access to our CMO for information and we will provide all current sales collateral for review. You will also be provided high level data, but not individual account information. Focus may include, but is not limited to: Mapping our buyer's journey. Identifying problem areas where prospects disengage from the sales funnel. Developing recommendations of how we can improve our sales process. An audit of the existing sales strategy. Developing a two - year sales plan. Developing budgets and forecasts. Outlining the approach to coordinating with internal departments. Workforce planning for your sales team. Researching and identifying effective sales tools for your needs. Suggested tactics for reaching your sales targets. Developing a recruitment plan with competitive compensation packages. The final project deliverable is a 10-page written report detailing our current sales process and your recommended changes. The report should include: A visual graphic of current sales process. Current touchpoints between prospect & sales team. Current sales collateral that is exchanged. Drop-off rates between each sales stage. Recommendations for improvement.

Talent Hiring Consultancy

In the past, we have had challenges hiring and retaining top-quality talent. We would like to develop a system to effectively build our workforce. Working with students, we want to overhaul our hiring practices and implement structures best practices. Students should be prepared to: Make recommendations for creative approaches for recruiting candidates for specific role/roles. This may include developing a specific diversity recruitment strategy or a recruiting strategy for difficult to fill or niche talent. This may also include evaluating the effectiveness of our current recruitment channels (events, job boards, LinkedIn, etc.) and make realistic recommendations for improvement. Design a comprehensive talent acquisition playbook that managers can use to execute the recruitment and selection process from start to finish. Evaluate our current candidate experience through the recruiting and selection process and make recommendations for improving the experience, including the creation of candidate resources and guides. Evaluate our current job posting template and career website and recommend content to improve our employment brand and image to attract a desired candidate talent pool. In addition to creating new job posting templates, this may also include developing applicant resource material to better understand the recruitment process with our organization. Design/Re-design screening and interview guides incorporating a variety of interview questions aligned to effective assessment of talent.

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our brand positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: B2B Influencer discovery and campaign concept development This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Lone Star Barndominiums Product Integration

Symphony Product Integration works with Lone Star Barndominiums (a reality TV show in development for Magnolia Network) to develop and negotiate product placement deals on behalf of the show as well as the show's primary talent (Kristina Richie). Potential deliverables / activities from students include: Expansion of list of brand managers and their contact information. Initial outreach to and meeting coordination with brand managers. Additional deliverables / activities based on student(s) unique skillset.

Lone Star Barndomiums Product Placement

Lone Star Barndomiums (a reality TV show in development for Magnolia Network) seeking students to identify product placement opportunities and contacts. The research can come in the form of a report and include: Landscape of potential partners Associated costs and benefits Strategic positioning of our brand

Finance & Accounting for Tech Startup

We are looking to launch a new business and would like to involve students in this exciting time as we works to develop a financial business plan. We can provide access to internal documentation other information as needed as well as access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present to investors. The plan should include: Forward looking income statement and balance sheet Cash flow statements and performance measures Risk analysis Optimizing Exempler's existing business plan Financing opportunities (grants, traditional business banking, venture capital, etc.)

Hiring Consultancy

In the past, we have had challenges hiring and retaining top-quality talent. We would like to develop a system to effectively build our workforce. Working with students, we want to overhaul our hiring practices and implement structures best practices. Students should be prepared to: Evaluate our current recruitment and selection procedures. Develop hiring systems and processes, based on best practices and our organizational needs. Consider the use of psychometric tests, assessment exercises, and standardized interview practices. Present a revised hiring methodology for our organization to adopt, with references

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Advising on creating engaging content for prominent media websites going forward We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Greater awareness of our key USP across SMM channels in our niche. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Information Technology Consultancy - General Information Technology

We are looking to have students identify and evaluate new software applications and technologies to meet user and/or organization needs. .... Suggested applications should be compared based on features, pricing, security and reliability. In addition, developing prototypes of custom software and systems for review and ideal implementation would be an asset.