We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

Project areas of high-value include, but are not limited to:

• Market research - evaluate the competitive environment of our firm, and develop strategies that position a firm favorably in relation to its environment and industry;
• Competitive and data analysis - assessing our firm's resources and capabilities, and in particular, how these relate to achieving a sustainable competitive advantage;
• Brand strategy and development, and/or social media strategy;
• Product and pricing strategy;
• Workforce planning, talent development, and skills gap assessments;
• Data analytics and business intelligence - analyze dynamics of competitive rivalry, including competitive action and response, first-mover advantage, co-opetition, and make appropriate recommendations for firms engaged in rivalry.