We want you to investigate our sales funnel to help us understand why prospects are falling off and what changes we should make to increase sales. You will have access to our CMO for information and we will provide all current sales collateral for review. You will also be provided high level data, but not individual account information.

Focus may include, but is not limited to:

• Mapping our buyer's journey.
• Identifying problem areas where prospects disengage from the sales funnel.
• Developing recommendations of how we can improve our sales process.
• An audit of the existing sales strategy.
• Developing a two-year sales plan.
• Developing budgets and forecasts.
• Outlining the approach to coordinating with internal departments.
• Workforce planning for your sales team.
• Researching and identifying effective sales tools for your needs.
• Suggested tactics for reaching your sales targets.
• Developing a recruitment plan with competitive compensation packages.

The final project deliverable is a 10-page written report detailing our current sales process and your recommended changes.

The report should include:

1. A visual graphic of current sales process.
2. Current touchpoints between prospect & sales team.
3. Current sales collateral that is exchanged.
4. Drop-off rates between each sales stage.
5. Recommendations for improvement.