SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as shopify, google ads and facebooks ads. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve increase raw traffic by doing the following: Analyze and optimize our website for ranking well across different search engines Create long tail keywords for ranking different webpages Create and implement a strategy to increase our organic search ranking Research competitors to see what keywords they rank for Execute a strategy to rank highly when potential clients search for a competitor Create analytics dashboard and identify metrics to measure that help drive sales Use analytics to support the creating of retargeting campaigns This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Join HENRY in His Quest to Make the Fashion Industry Ethical - Marketing + Sales

Let us redesign the fashion industry together into a sustainable and ethical industry! PROJECT DESCRIPTION: HENRY is a sustainable clothing brand and e-commerce focused on tackling some of the foremost ethical issues in the clothing industry. In 2017, Henry — the personification of the HENRY brand — noticed some problems with how clothing is traditionally manufactured and produced. For one, cotton was largely untraceable and not ethically produced. And, most clothing companies couldn't validate claims about their products and ethical practices. Henry thought brands should know where their products come from, who created them, the conditions under which they were made and their impacts on the environment. So he made his own. Designed in Switzerland, the United States and Canada, shipped worldwide and produced in the United Kingdom, HENRY's T-shirts are plastic-free and made of organic material from old T-shirts. They're organic, contain no plastic, no animal-derived products and do not test on animals. In this way, Henry's production process is continually renewable — his T-shirts are part of a circular economy . Moreover, HENRY's clothes are traceable, meaning you can look in-depth at the supply chain they came from and find out how they're made, who makes them and how they got to you. Henry produces shirts for people of all ages and genders because he wants to ensure everyone can be a part of his mission. Now, Henry needs some help spreading the word about his mission. That's where you come in. As a student intrapreneur working with the HENRY brand, you'll be responsible for either: designing and developing creative visual content connecting with Henry's friends and followers around the world on social media; emailing the latest sustainability news and information about Henry's clothes to his contacts; identifying and approaching businesses who could be Henry's future clients; or pinpointing what Henry's friends need and want from their clothes and setting goals for his brand accordingly. You'll also be working with Conexkt , who launched HENRY in 2017. Conexkt is a global innovation studio committed to co-creating positive and meaningful changes. Working with Conexkt, you'll have flexibility and independence to exercise your creative visions, support from all sides when you need it and will be surrounded by experts continuously committed to improving themselves and their fields. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? This project will accommodate 5 student intrapreneurs. TIME COMMITMENT PER STUDENT 70 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Identifying and approaching prospective B2B clients Designing visual content for emails and social media posts Scheduling and uploading Instagram and Facebook posts Responding to comments, questions and concerns on Instagram and Facebook Writing direct marketing emails to Henry's contacts Sourcing content for direct marketing emails Scanning the media for sustainability news Identifying user needs and using them to determine broader business objectives IDEAL ROLES/RESPONSIBILITIES/: * Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Visual designer : Art and design specialization Product manager : Business specialization Salesperson : Business specialization with a focus on B2B sales Email marketer : Copywriting/marketing specialization Social media/content manager : Marketing/communications specialization FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: New graphic designs for new collections of clothing products Instagram posts Facebook posts Direct marketing emails A set number of new B2B clients A one-year strategic plan for the HENRY brand IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/: (English/Français) This project will be provided in English. PROJECT MENTOR NAME/: Johann Roduit , PhD (co-founder, Conexkt)

Kisserup - E-business Readiness for MSMEs Research Proposal

ABOUT COMPANY Kisserup International Trade Roots is a consulting firm that provides training in trade and export to SMEs. PROJECT SCOPE PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Electronic business (e-business) has become a deciding factor in sustainability of business in COVID-19 times around the world. It is a fact that the Internet and other communication technologies (ICT) reduce the disruption caused by the global pandemic. However, there is a range of issues and challenges surrounding the adoption of ICT and e-business technologies and techniques by micro, small, and medium-sized enterprises (MSMEs) E-business readiness can be defined as the degree of preparation an organization has to participate in and benefit from the information, new technologies, and their developments. E-business readiness is essentially a measure of an organization’s e-business environment and its ability to support the use of ICT in its different business activities (R&D, product development, marketing and sales, customer services). A series of factors are considered to assess e-business readiness: the available information and ICT infrastructures, the enterprises’ management abilities to deal with new trends and technologies, the human resources competencies and skills, the readiness of the market, the economic situation, the legal environment, and the social issues. The main purpose of this research is to assess how enterprise management readiness, information readiness, and human resources readiness can be improved in a practical setting for MSMEs to achieve a better level of e-business readiness under the current ITC readiness of their environment. The objective is to write a practical guide that assists MSMEs in improving their digital competitiveness to be able to successfully carry out businesses in a post COVID-19 ICT empowered environment. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Co-design the research approach Carry out extensive secondary research to understand the challenges and proposed potential solution Research tools and applications that can assist MSMEs in different sectors Analyze tools and write summaries on how to use the tools QUALIFICATIONS: Problem solving attitude Innovative Keen on use of new technologies Education in business, international development of ICT Experience in primary and secondary research Ability to communicate and illustrate research findings (infographics, etc.) FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Practical guide that assists MSMEs in improving their digital competitiveness Powerpoint presentation

Your Score Booster - Social Media

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Marketing and Operations KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Student(s) are not expected to do all of these tasks. But the more a student can do, the better. Learn about our company Read suggested content to be posted Turn the content into a graphic / meme Post graphic / meme online Set up a social media marketing schedule on a site such as HootSuite, and post material in advance Add more pins to Pinterest related to universities and private secondary schools Stting up an account on Instagram and creating our presence there Revise Zoho Recruit system to smooth the hiring process Add more automation to Zoho CRM Creating more material specifically to promote us to educational consultants Setting up our website to make it easier to post and promote classes IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Graphic designer Social media marketing specialist Writing good promotional copy Tech-savvy student FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Posting of memes Smoother recruitment processes on Zoho Recruit Creating e-mail templates Website including a class module PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Richard Dalton EMAIL ADDRESS/ADRESSE E-MAIL: Richard@YourScoreBooster.com

Scrum Team Project Manager Assistant

We are looking for students to play a role as the scrum team’s project manager. This event will be held on WORLD ENVIRONMENTAL DAY 2022 and supports environmental initiatives, our brand mission and is in line with humanity driven values that we embrace as a company. A student in this position will understand the logistical aspects of the scrum team’s projects. Students in this position will overlook the scrum team’s project through a logistical lens student (s) will create the copy (using content from previous year) to aggregate attendees, audiences and sponsors. Students will create a timeline for the event checklist and support the required milestones pre-event Students will assist the creative brainstorming and also development of marketing materials, prizing and general advertising needs Students will help facilitate the scrum team events and ceremonies. The student will play a key role in helping the project manager create a more efficient work process. The final project deliverable will be GUINESS BOOK OF WORLD RECORDS submission if our target # of attendee's exceeds the necessary requirements. Please review the project/event that we desired but did not execute last year.

Administrative & Booking Coordinator

We are looking for students to manage the guest/speaker applications and media booking calendar for Season 2 of our virtual media platform, EVes Collecive, a division of Hip Lives o Contact Owners desired guests and utilize the International Professional Womens platform we are members of *offer suggested women in leadership o Review and modify the Guest Kit and Email intake for bios/pics o Create templates for Season 2 guest announcements o Create content/copy relevant to the Season 2 theme "BELIEVE" o Review and modify the Sponsorship deck with the owner o Brainstorm Born to Bloom special Guests and topics for monthly LIVE in Garden of We’Eden o Brainstorm ideas for contesting, cross promotions blogs and other media networks to align with

Psychotherapy Training Institute – SEO Strategies

PROJECT DESCRIPTION: Psychotherapy Training Institute (PTI) provides high-quality services in three primary branches: clinical supervision, continuing education and certification. These services support mental health professionals, including but not limited to: counsellors, psychotherapists, social workers, marriage and family therapists, occupational therapists, and psychologists. This company started as a result of limited options in the professional field. For example, supervision services offered through PTI are not available anywhere in Canada. Our company brings innovative solutions for Canadian clinical practitioners. This project focuses on SEO Strategies that assists strategic development for continued growth. This is an opportunity to bring your ideas to a start-up that is changing the face of service options for mental health providers across Canada! KEY PROJECT ACTIVITIES: This project will be focused on PTI's 3 primary services: (1) Clinical Supervision, (2) Certifications, and (3) Continuing Education or Training. Students will create content to enhance SEO, such as blogs, podcasts, social media posts, etc. Students will assess and evaluate current SEO strategies to replace with enhanced or optimized options. Students will offer ongoing feedback to enhance user experience. IDEAL ROLES/RESPONSIBILITIES: Possible Roles would include Project Manager/Team Lead; Coordinator; Developer Students will: · Research and develop a list of relevant topics for SEO · Develop key words based on selected topics · Create and develop high quality content · Utilize key words and topics in meaningful placement points through website and communication strategy · Evaluate current website and content delivery for better client/user experience · Determine the best type of SEO for PTI · Students will present a SEO strategy through data visualization (linked to final project deliverable) FINAL PROJECT DELIVERABLES: Students will translate data and insights created by the team to present a detailed visual report. Students will focus primarily on data visualization with action-oriented recommendations, methodologies and plans for PTI’s next steps. The team will record this data visualization presentation, submitting the recording and documents to the company owners. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED : (English/Français): EN All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. Preference for February start February cohort - February 7 to March 25 TIME COMMITMENT PER STUDENT: [please indicate either 30 hours, 50 hours, or 70 hours]: 70 WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request 5 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jessy Forseth EMAIL ADDRESS/ADRESSE E-MAIL: info@mypti.ca

Online and Social Media Upgrade

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We are looking for someone who can assist us in improving our online marketplace and social media platforms. We recently upgraded our website with an online marketplace and need assistance in advertising our presence via social media and and driving business to our marketplace platforms. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Improving/creating our social media platforms (Facebook etc...) Driving business to our online marketplace platforms (Walmart, Best Buy, Newegg) Improving SEO on our website IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* An initial onsite meeting would be required to discuss project scope and see our environment and what we do. Students would be free to work remotely with weekly virtual touch points. We understand the need to drive business online and are open to any suggestions or proposals. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A visual improvement of our platforms with analytic reporting capabilities. An increase in website and marketplace traffic.

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use? How can we increase our social media presence?

Blog Post Development and Design

We are looking for a student to help develop and distribute a newsletter that supports our organizations' cause. We think this project will include: Creating a weekly blog post with helpful information and engaging content so readers feel inspired Conduct and submit a short report on popular blog posts Creating and soliciting materials to be published. Determining the features of a blog post. Setting and enforcing deadlines. Adding blog posts introduction to weekly email. Coordinating frequency of blog publication. Overseeing all operations of a blog publication.

Social Media Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are a new jewelry brand selling affordable and trendy pieces on our website. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Website Development / Enhancement

We would like an updated website for our organization. We would like to work with students to enhance our existing website for us. Students should be prepared to: Conduct a needs analysis to determine what enhancement would be required to optimize the performance of the website. Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.

Blog and PR Writer

We want students to help us with blog posts aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Helius Originals is looking for a blog writer who can provide us with weekly content to post on our website. You are allowed the freedom to write about anything that pertains to smoking cocktails, recipes, smoking food items, or anything that aligns with our brand. Helius Originals is also seeking someone confident with writing and submitting pitches for our brand. Ultimately, you will be working on blog creation for our organization. If you like the sound of our culture and are ready to tackle this challenge, we'd love to hear from you.

Community Engagement

The main goal for this project is to help support engagement and student support & success within our platform.

Optimize SEO and Social Media Strategy

We have invested a little in Google adword without much success. Our team is looking for assistance to improve our SEO/SEM strategy to drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: ranking among the top 3 in the search and gain an influencer status on social media. I would like to gain more followers without having to pay for it. My ultimate goal is to have a minimum of 5,000 followers each on Facebook and Instagram by the end 2023

Digital Content Creation

We are a new startup, and would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.