Digital Marketing Strategy

Closed
The City Girl
Toronto, Ontario, Canada
Darla C
Owner
3
Preferred learners
  • Canada
  • Academic experience
Categories
Digital marketing Sales strategy Social media marketing
Skills
target market digital marketing social media
Project scope
What is the main goal for this project?

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • How should we promote our company?
  • What social media channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging should we use?
  • How can we increase our social media presence?
What tasks will learners need to complete to achieve the project goal?

Final deliverables can come in the form of a presentation with detailed slides.

How will you support learners in completing the project?

Students will work closely with the founder who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

The City Girl Jewelry is an online jewellery shop selling jewellery and accessories for girls and women. We just launched our website and are hoping to advertise and improve our outreach in the coming months.