Optimize SEO and Social Media Strategy

Closed
iSO Design
Simcoe, Ontario, Canada
Nina Doiron
CEO
(2)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Market research Sales strategy Media
Skills
google ads keyword research search engine optimization social media search engine marketing
Project scope
What is the main goal for this project?

We have invested a little in Google adword without much success. Our team is looking for assistance to improve our SEO/SEM strategy to drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • ranking among the top 3 in the search and gain an influencer status on social media. I would like to gain more followers without having to pay for it. My ultimate goal is to have a minimum of 5,000 followers each on Facebook and Instagram by the end 2023
What tasks will learners need to complete to achieve the project goal?

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • more qualified leads
  • More visits to the website with reduced abandonment rate
  • more 'free consultation' bookings
  • more phone calls
How will you support learners in completing the project?

Will provide mentorship on an as needed basis.

About the company

iSO Design is a boutique interior design firm specializing in home appeal services including design, home staging and home organization.

Our objective is to help families to live and love their beautiful and functional home. And when they are ready, we help them to design beautiful spaces that sells.