Strategic Sales & Marketing Plan

Number of individual students required: 5 OR Number of students required to work in team: 2 teams of 2-3 students As an innovative and disruptive coffee company, Quokka Brew is constantly looking for new ways to present our Jitterless Coffee to our audience. Reaching new audiences requires developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Brand Identity and Graphic Design

Number of individual students required: 5 students OR Number of students required to work in team: 5 teams of 2-3 students Quokka Brew, the market's first caffeinated Jitterless Coffee, needs some branding and graphic design help! We are looking for students that can help amplify what makes us unique and create better messaging for our brand. This would include working with our Creative Director to come up with viral marketing campaigns, content creation, and the creation of branded graphic designs. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Viral marketing campaigns that align brand awareness and brand positioning Using tools like Adobe Illustrator and Photoshop to design prototypes that can be implemented into our marketing collateral We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.