Number of individual students required: 5

OR

Number of students required to work in team: 2 teams of 2-3 students

As an innovative and disruptive coffee company, Quokka Brew is constantly looking for new ways to present our Jitterless Coffee to our audience. Reaching new audiences requires developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.

The project may include, but is not limited to:

• Identifying new potential accounts that align with our current customer base.
• Compiling relevant market information.
• Building a customizable outreach script.
• Creating a simple tracking framework, including metrics, for measuring outreach success.

The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Approved students will be under the direct supervision of the Chief Business Development Officer during the duration of the project/internship.