Brand Identity and Graphic Design
Project scope
Categories
Market research Marketing strategy Media Visual artsSkills
branding graphic design brand alignment marketing content creation viral marketing adobe xd brand identity prototyping web analyticsNumber of individual students required: 5 students
OR
Number of students required to work in team: 5 teams of 2-3 students
Quokka Brew, the market's first caffeinated Jitterless Coffee, needs some branding and graphic design help! We are looking for students that can help amplify what makes us unique and create better messaging for our brand. This would include working with our Creative Director to come up with viral marketing campaigns, content creation, and the creation of branded graphic designs. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more!
We believe this project will require:
- Research to define our unique brand position and create consistent promotional messaging
- Viral marketing campaigns that align brand awareness and brand positioning
- Using tools like Adobe Illustrator and Photoshop to design prototypes that can be implemented into our marketing collateral
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.
Students will be working directly under the supervision of our Creative Director. Creative Director will offer feedback on projects, communicate to make sure projects are finished in a timely manner, and offer creative inspiration.
About the company
Quokka Brew is the market’s first caffeinated Jitterless Coffee. Started by UC Berkeley Grads, Quokka is a vegan, ready-to-drink oat milk latte with as much caffeine as a cup and a half of coffee, but without the jitters or crash!