Strategic Sales & Marketing Plan

Number of individual students required: 5 OR Number of students required to work in team: 2 teams of 2-3 students As an innovative and disruptive coffee company, Quokka Brew is constantly looking for new ways to present our Jitterless Coffee to our audience. Reaching new audiences requires developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Brand Identity and Graphic Design

Number of individual students required: 5 students OR Number of students required to work in team: 5 teams of 2-3 students Quokka Brew, the market's first caffeinated Jitterless Coffee, needs some branding and graphic design help! We are looking for students that can help amplify what makes us unique and create better messaging for our brand. This would include working with our Creative Director to come up with viral marketing campaigns, content creation, and the creation of branded graphic designs. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Viral marketing campaigns that align brand awareness and brand positioning Using tools like Adobe Illustrator and Photoshop to design prototypes that can be implemented into our marketing collateral We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Virtual Internship Opportunity: Computer Science

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) computer science students or teams. The primary focus for the student will be: (please include a few examples of technology projects you would like the student(s) to execute during the placement, as exemplified below. Where applicable, please indicate tools/platforms the student(s will be using to complete their work for you.) Website Development - Conducting a needs analysis to determine which platform is most suitable for our website; creating a design proposal including mock-ups, budget, and timeline; building a fully-functioning website for our organization. Application Development - Selecting the best technologies for creating the application or feature (i.e. a real-time chat function); creating a fully-functioning application. Application Programming Interfaces - Redesigning an existing API to simplify it; changing API technologies; designing a new API; creating or updating public-facing documentation. Real-Time Data Visualization - Creating a charting system with basic querying functionality; creating a dashboard to visualize key performance metrics of our organization or tool. Open Source Software Management - Researching potential open source tools for our organization’s use; contributing to open source projects through bug fixing or feature implementation. Database Analysis - Decreasing query execution time; Changing ORM code in hotspots to more efficient SQL. Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) Website Development - For the student(s) to complete a fully functioning website. Application Development - For the student(s) to create a fully functioning application. Software Architecture Development - For the student(s) to provide a solution to our architecture issue to ensure optimal performance and sustainability. Software Evaluation (e.g. new CRM) - For the student(s) to help us choose the most ideal software to invest in based on our user and/or organizational needs. Application Programming Interfaces - For the student(s) to help us redesign an interface or hep us implement a new API. Machine Learning Software Solution - For the student(s) to help us develop effective machine learning solutions that improve our customers' experience each time they interact with our brand. Real-Time Data Visualization - For the student(s) to help us devise and implement a data visualization system to help our organization derive insights to inform decision-making. Software Lifecycle Analysis - For the student(s) to help us optimize our software development systems and procedures. Open Source Software Management - For the student(s) to help us develop a set of tools we can implement in a new product build. Database Analysis - For the student(s) to help us improve our data storage and querying. Other duties the student may complete could include : (indicate other duties as exemplified below) Software vendor research and evaluation Assisting with other process improvement projects Unit and integration testing Responding to IT/Service Desk requests We will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, company slack, email) Student's primary contact : Ofek Arush, CEO & Co-Founder Secondary contact: (Name, job title)

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. The primary focus for the student will be: (please include a few examples of marketing projects you would like the student(s) to execute during the placement, as exemplified below.) Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, company slack, email) Primary contact : Ofek Arush, CEO & Co-Founder Secondary contact: (Name, job title)