Market Research Project for Movement Exploration Courses

Brain Gym® Canada is pleased to announce the creation of a new ‘virtual’ internship position for a marketing student or team. This is a program relevant to three market segments: · Early Childhood Education/Care, Special Needs Teachers, Teaching Assistants · Occupational Therapists, Physical Therapists, Personal Support Workers, Counsellors · Coaches and Dance Instructors The courses provide participants with practical and experiential training in the movement development and growth of individuals. This training includes assessment techniques, safe and easy-to-do activities to use with students, clients, athletes, dancers, children. We are looking for students to collect market research and create an effective marketing plan. The primary focus for the student/team will be: Market Research - Investigate the landscape; perform market segmentation to identify the ideal target market for Movement Exploration; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify key messaging; create outbound marketing materials. Strategy - Develop a go-to-market strategy for new services; write proposals. Strategic Social Media Marketing - Develop and implement strategies to build our online presence and increase engagement; create useable social media and blog posts. Our goal at the end of this experience is: Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customers. Strategy – For the student(s) to help us develop the plan for entering the market; to write proposals. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, to reach more customers and connect to organizations, and to effectively promote our brand through compelling content. Other duties the student may complete could include : Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email

Media, Communication and Content Strategy

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. Brain Gym® Canada’s is seeking a student or team to assist with online content creation for Mouland Coaching and Consulting – the Sport of Life programmes Mouland Coaching and Consulting offers movement-based programmes for children to support physical development for learning, behaviour, and emotional well-being. The primary focus for the student will be: Branding - define our organization's brand and core value proposition; assess where and how to improve our brand's presence. Marketing Communications - create online content Prospecting Strategy - assess our current outreach process, make improvement recommendations, and create new outreach content. Strategic Social Media Marketing - develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Prospecting Strategy - For the student(s) to help us create contents to increase conversion rates. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email, Zoom. Primary contact : Tanya Mouland, owner

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. Brain Gym® Canada’s is seeking a student or team to assist with marketing (inbound and outbound), and build social media presence for Mouland Coaching and Consulting – the Sport of Life programmes. Mouland Coaching and Consulting offers movement-based programmes for children to support physical development for learning, behaviour, and emotional well-being. The primary focus for the student will be: Branding - define our organization's brand and core value proposition; assess where and how to improve our brand's presence. Marketing Communications - Recommend changes to PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey. Strategic Social Media Marketing - develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Prospecting Strategy - For the student(s) to help us create contents to increase conversion rates. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email, Zoom. Primary contact : Tanya Mouland, owner

Virtual Internship Opportunity: Marketing

Brain Gym® Canada is pleased to announce the creation of a new ‘virtual’ internship position for a marketing student or team. This is for program is designed for the hard of hearing/hearing impaired community. The instructor, Tanya Mouland, a Brain Gym consultant and board member, is hearing impaired. Having lost 95% of her hearing by the age of 30, she uses Brain Gym to support her over-all wellness. Everyday life can be stressful, and hearing loss increases the impact of stress. This program of movement activities improves body awareness , balance and coordination and decrease the impact of stress. We are looking for students to collect market research, possible funding opportunities, and create an effective marketing plan. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our program; assess where and how to improve our brand's presence and differentiate from our competitors. Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy for new services; identify new funding and grant opportunities and write proposals. Marketing Communications - Recommend advertising and PR materials; create an integrated marketing campaign. Market Research - Investigate our competitive landscape; conduct customer surveys or focus groups; develop a pricing strategy; identify key messaging for new service. Public Relations - Develop and implement a PR strategy; create collateral, including press releases. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey. Strategic Social Media Marketing - Develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us bring this service to a new market. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target customer. Strategy: identify funding or grant opportunities for this market segment. Public Relations - For the student(s) to help communicate our brand's story and mission to a specific audience. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach the right customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed Content development, including social posts, blog posts, LinkedIn articles. We will plan to communicate with our virtual intern(s) using these communication tools: email, Riipen messaging, Zoom Primary contact : Tanya Mouland, Brain Gym Canada VP