Market Research Project for Movement Exploration Courses
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Brain Gym® Canada is pleased to announce the creation of a new ‘virtual’ internship position for a marketing student or team.
This is a program relevant to three market segments:
· Early Childhood Education/Care, Special Needs Teachers, Teaching Assistants
· Occupational Therapists, Physical Therapists, Personal Support Workers, Counsellors
· Coaches and Dance Instructors
The courses provide participants with practical and experiential training in the movement development and growth of individuals. This training includes assessment techniques, safe and easy-to-do activities to use with students, clients, athletes, dancers, children.
We are looking for students to collect market research and create an effective marketing plan.
The primary focus for the student/team will be:
- Market Research - Investigate the landscape; perform market segmentation to identify the ideal target market for Movement Exploration; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify key messaging; create outbound marketing materials.
- Strategy - Develop a go-to-market strategy for new services; write proposals.
- Strategic Social Media Marketing - Develop and implement strategies to build our online presence and increase engagement; create useable social media and blog posts.
Our goal at the end of this experience is:
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customers.
- Strategy – For the student(s) to help us develop the plan for entering the market; to write proposals.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, to reach more customers and connect to organizations, and to effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email
- What is the main goal for this project?
-
Brain Gym® Canada is pleased to announce the creation of a new ‘virtual’ internship position for a marketing student or team.
This is a program relevant to three market segments:
· Early Childhood Education/Care, Special Needs Teachers, Teaching Assistants
· Occupational Therapists, Physical Therapists, Personal Support Workers, Counsellors
· Coaches and Dance Instructors
The courses provide participants with practical and experiential training in the movement development and growth of individuals. This training includes assessment techniques, safe and easy-to-do activities to use with students, clients, athletes, dancers, children.
We are looking for students to collect market research and create an effective marketing plan.
The primary focus for the student/team will be:
- Market Research - Investigate the landscape; perform market segmentation to identify the ideal target market for Movement Exploration; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify key messaging; create outbound marketing materials.
- Strategy - Develop a go-to-market strategy for new services; write proposals.
- Strategic Social Media Marketing - Develop and implement strategies to build our online presence and increase engagement; create useable social media and blog posts.
Our goal at the end of this experience is:
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customers.
- Strategy – For the student(s) to help us develop the plan for entering the market; to write proposals.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, to reach more customers and connect to organizations, and to effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://braingymcanada.ca/
- 2 - 10 employees
- Education, Non-profit, philanthropic & civil society, Individual & family services, Sports & fitness
Brain Gym® Canada was founded October 15, 2019. Our vision is:
To build a vibrant, professional and playful Brain Gym community, connecting our members across Canada, encouraging all of us to thrive, supporting the growth and recognition of Brain Gym in Canada.
The Brain Gym® program is committed to the principle that moving with intention leads to optimal learning. Through our outstanding instructors and movement-based programs, we empower all ages to reclaim the joy of living.