Virtual Internship Opportunity: Marketing
Project scope
Categories
Market research Sales strategy Marketing strategySkills
communication target market branding value propositions marketing communications blog posts marketing market research go-to-market strategy email marketingBrain Gym® Canada is pleased to announce the creation of a new ‘virtual’ internship position for a marketing student or team.
This is for program is designed for the hard of hearing/hearing impaired community. The instructor, Tanya Mouland, a Brain Gym consultant and board member, is hearing impaired. Having lost 95% of her hearing by the age of 30, she uses Brain Gym to support her over-all wellness. Everyday life can be stressful, and hearing loss increases the impact of stress. This program of movement activities improves body awareness, balance and coordination and decrease the impact of stress.
We are looking for students to collect market research, possible funding opportunities, and create an effective marketing plan.
The primary focus for the student will be:
- Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our program; assess where and how to improve our brand's presence and differentiate from our competitors.
- Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy for new services; identify new funding and grant opportunities and write proposals.
- Marketing Communications - Recommend advertising and PR materials; create an integrated marketing campaign.
- Market Research - Investigate our competitive landscape; conduct customer surveys or focus groups; develop a pricing strategy; identify key messaging for new service.
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey.
- Strategic Social Media Marketing - Develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us bring this service to a new market.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target customer.
- Strategy: identify funding or grant opportunities for this market segment.
- Public Relations - For the student(s) to help communicate our brand's story and mission to a specific audience.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach the right customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Assist with outbound email marketing campaigns as needed
- Content development, including social posts, blog posts, LinkedIn articles.
We will plan to communicate with our virtual intern(s) using these communication tools: email, Riipen messaging, Zoom
Primary contact: Tanya Mouland, Brain Gym Canada VP
About the company
Brain Gym® Canada was founded October 15, 2019. Our vision is:
To build a vibrant, professional and playful Brain Gym community, connecting our members across Canada, encouraging all of us to thrive, supporting the growth and recognition of Brain Gym in Canada.
The Brain Gym® program is committed to the principle that moving with intention leads to optimal learning. Through our outstanding instructors and movement-based programs, we empower all ages to reclaim the joy of living.