Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams.

Brain Gym® Canada’s is seeking a student or team to assist with marketing (inbound and outbound), and build social media presence for Mouland Coaching and Consulting – the Sport of Life programmes.

Mouland Coaching and Consulting offers movement-based programmes for children to support physical development for learning, behaviour, and emotional well-being.

The primary focus for the student will be:

• Branding - define our organization's brand and core value proposition; assess where and how to improve our brand's presence.
• Marketing Communications - Recommend changes to PR materials; create an integrated marketing campaign; create a rebranding campaign.
• Market Research - Conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy.
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey.
• Strategic Social Media Marketing - develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.

Our goal at the end of this experience is:

• Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
• Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• Prospecting Strategy - For the student(s) to help us create contents to increase conversion rates.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include: (indicate other duties as exemplified below)

• Content development, including social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email, Zoom.

Primary contact: Tanya Mouland, owner