Brave Soles' Media and PR Asset Creation

Our goal is to create media for PR and social marketing. We want to create content that can be used across Pinterest, Instagram and TIkTok that is engaging and built off of our brand story. We want to work with a single student looking to gain experience in working with a marketing and editorial calendar.

Indigenous Business - Consulting, training, workshops & mentorship

Takoda Consulting is an Indigenous female-owned consultancy that focuses on working with male-dominated industries on how to better recruit, retain and support women. I am grateful to have a dual MBA Cornell & Queens - Graduating in 2023 and officially launched Takoda Consulting in the fall of 2023. While we're thrilled with the influx of opportunities, we're facing challenges in critical areas where additional support could be invaluable:1. Leveraging AI: Exploring AI applications for both Takoda Consulting and our clientele to optimize operations and outcomes.2. Streamlining Inquiry Management: Developing a structured system to manage inquiries from various channels effectively, including our website, email, and personal networks.3. Enhancing Scheduling Efficiency: Improving our scheduling system to ensure seamless client communication and appointment booking processes. Recently paid for Motion APP and need help and accountability to get going.4. Research on First Nations across Canada: Understanding what resource extraction and development projects impact the nations in their regions. Gain clarity on the structure of the Nation and its operations as well as demographics and historical challenges.5 .Create and build a simple structure for financial business tracking. Annual calendar and steps to ensure nothing is missed due to overwhelm by other tasks. We're eager to collaborate with students to gain fresh perspectives and support in:- Reviewing and refining our company vision and promotion strategies.- Simplifying intake management processes and harnessing innovative ideas.- Engaging in market analysis to identify niche opportunities and competitor landscapes.-Building out our mentorship program and launching the initial pilot program.We'll align tasks with students' passions and strengths upon finding suitable matches to maximize their impact and satisfaction within our collaborative environment.

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.This will involve several different steps for the students, including:Researching the brand identity.Logo and name proposals that reflect who we areWork to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.

Marketing and Sales Plan for SAAS-Based Software

The main goal for the project is to create a comprehensive marketing and sales plan for Calibre Consulting Corp's SAAS-based software in order to build brand awareness and attract clients. This will involve several different steps for the team, including:- Conducting market research to identify target audience and competitors- Developing a marketing strategy to reach the target audience- Creating a sales plan to attract clients and generate revenue- Implementing branding initiatives to build brand awareness- Analyzing the effectiveness of the plan and making adjustments as needed

UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users.This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed.Identifying key areas of our current website and what areas of focused might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendlyConducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

LinkedIn Marketing for The Minded

The main goal for the project is to develop engaging psychology content to post on LinkedIn in order to increase brand awareness and drive traffic to The Minded's online platform. This will involve several different steps for the students, including:- Sincerely researching topics in psychology and mental health.- Creating original and engaging content tailored to the LinkedIn audience, and reposting and expanding on instagram content.- Developing a content calendar for regular posting.- Analyzing engagement metrics and adjusting content strategy accordingly.

Instagram Marketing for The Minded

The main goal for the project is to increase the online presence and engagement of The Minded's Instagram page, with a focus on promoting psychology and mental health resources and information. This will involve several different steps for the learners, including:- Analyzing the current content and engagement on The Minded's Instagram page.- Developing a content strategy to align with the company's mission and goals.- Creating engaging and informative posts related to psychology and mental health.- Implementing a posting schedule and engagement strategy to increase follower interaction.- Analyzing the impact of the marketing efforts and making adjustments based on the data.

Auction Fundraising Plan creation

The Human Factor Community Organization is a not-for-profit which aims to elevate the status of humankind through programs, services, consulting community partners, and, where appropriate, advocacy in order to increase the health and well-being of the whole human and the communities where we live, play, and work.We are seeking a student with the skills to create a plan for our organization. One that will allow The Human Factor Community Organization to effectively execute a fundraising auction.This plan will explore the best practices of different types of auctions and will create the foundation to execute each.The final presentation will be in report format with a clear plan and rationale explaining each part of the plan. Essentially, this plan should be able to be picked up by anybody and clearly understood.