The main goal for the project is to create a comprehensive marketing and sales plan for Calibre Consulting Corp's SAAS-based software in order to build brand awareness and attract clients. This will involve several different steps for the team, including:

- Conducting market research to identify target audience and competitors

- Developing a marketing strategy to reach the target audience

- Creating a sales plan to attract clients and generate revenue

- Implementing branding initiatives to build brand awareness

- Analyzing the effectiveness of the plan and making adjustments as needed

By the end of the project, the team should complete the following tasks:

- A comprehensive market research report including target audience and competitor analysis

- A detailed marketing strategy outlining the channels and tactics to be used

- A sales plan with revenue projections and client acquisition strategies

- Branding initiatives such as logo design, website updates, and social media presence

- An analysis of the plan's effectiveness and recommendations for adjustments

Final deliverables should include:

- A complete marketing and sales plan document

- Presentation materials for pitching the plan to stakeholders