Brave Soles' Media and PR Asset Creation

Open
Brave Soles
Toronto, Ontario, Canada
Christal Duncan
Christal Duncan She / Her
Founder,CEO
(15)
5
Project
Academic experience
40 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications
Skills
social marketing objective setting marketing content creation pinterest tiktok social media
Details

Our goal is to create media for PR and social marketing. We want to create content that can be used across Pinterest, Instagram and TIkTok that is engaging and built off of our brand story. We want to work with a single student looking to gain experience in working with a marketing and editorial calendar.

Deliverables
  • Provide content suggestions and work with team on setting objectives for that content
  • Strategic Social Media Marketing - develop and implement assets that are appropriate for each platform.


Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include 5 hours of focused mentoring on their area of choice.

We will plan to communicate with our virtual intern(s) using these communication tools: Company Slack channel, Zoom, in person if applicable

Primary contact: (Christal Earle, Founder&CEO)

Secondary contact: (Rachel Derkach, COO)

Supported causes
Responsible consumption and production

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Apparel & fashion

Brave Soles are handmade leather shoes with hand-cut recycled tire soles and accessories. Through our simple processes, we help to generate employment for 20 people in both Canada and Dominican Republic. We are also focused on keeping our processes simple, easily reproduced and able to provide many avenues of enterprise that helps to make a more equitable world. We are ecommerce based but sell through many channels.