Marketing Strategy Plan

Mage CRM is a customer relationship management software that focuses on the sales process.  It helps people follow-up and close sales.We would like to launch an Affiliate and Reseller Program (A/R) to help support sales of the Mage CRM software.  We are excited about the prospect of providing A/R channel partners opportunities for additional sources of revenue.By the end of the project, students will be able to provide a marketing and implementation plan for the A/R program that includes:Market assessment of existing SaaS affiliate and reseller programsTarget market analysis for affiliate and reseller programs areMarketing positioning and strategy recommendations for identified target markets

Blog Content Creation

Our primary target audience are entrepreneurs. The primary goal of our software is to help these entrepreneurs with the sales and follow-up process. Outside the actual software, a large part of our accompanying website and communications will be devoted to education. We would like students to help create digital content to support our educational initiatives that provide support for these entrepreneurs.We already have some content created in various stages (outlines to full drafts). We require: 1) editing, 2) topic expansion, and/or 3) relating topics back to our product (Mage CRM).This is a great opportunity for students to either take what they have learned in school to create content and/or expand their knowledge in sales/networking/business communication.

Draft EULA and Conduct Documents

The primary focus for this project is to determine what sections of a EULA for end users, affiliates, and resellers as well as code of conduct are important for Mage CRM.By the end of this project students will:Draft the various EULAs (base on existing examples)Recommend communication and implementation strategies

Digital Content Creation - Sales and Business Best Practices

Our primary target audience are entrepreneurs. The primary goal of our software is to help these entrepreneurs with the sales and follow-up process. Outside the actual software, a large part of our accompanying website and communications will be devoted to education. We would like students to help create digital content to support our educational initiatives that provide support for these entrepreneurs.Most importantly, we would like to see content created in re-useable modules for long-term viability.Ultimately, you will be working on content creation for our organization, including blogs, audio, video, and associated social media, and other collateral that we can use to achieve our educational goals.This is a great opportunity for students to either take what they have learned in school to create content and/or expand their knowledge in sales/networking/business communication.

SaaS UI / UX Design

Our company has a working prototype for our new SaaS: Mage CRM. We are in need of a group of students to:Learn the goals of the software and make recommendations to close gapsCreate screen by screen UX / UI designs for the application pages that have already been createdCreate screen by screen UX / UI designs for functionality on the product roadmapCreate screen by screen UX / UI designs for accompanying website (sales funnel) that follows the user through conversion/account creationBonus:Create a process for UX / UI testing with real potential users (make recommendations for any A/B testing)Conduct UX / UI testing with real potential users

QA and Beta Testing Setup and Implementation

Are you interested in working with a tech start up to help organize the QA and Beta testing process? This is a great opportunity to learn how to set up QA test cases and best practices, and get experience implementing what you create. We are looking for a team of 2 - 3 students to help organize a QA and beta testing program as well as to create the actual QA steps. Students will also help organize and run the beta testing program.