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Marketing Strategy Plan

Closed
Mage CRM Corporation
Mage CRM Corporation
Hamilton, Ontario, Canada
Laila Khimani
Laila Khimani
COO, Mage CRM Corporation
(2)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Competitive analysis Customer segmentation Marketing strategy Marketing analytics
Skills
marketing strategies market analysis sales prospecting marketing customer relationship management (crm) software customer relationship management sales software as a service (saas) accounts receivable
Project scope
What is the main goal for this project?

Mage CRM is a customer relationship management software that focuses on the sales process.  It helps people follow-up and close sales.

We would like to launch an Affiliate and Reseller Program (A/R) to help support sales of the Mage CRM software.  We are excited about the prospect of providing A/R channel partners opportunities for additional sources of revenue.

By the end of the project, students will be able to provide a marketing and implementation plan for the A/R program that includes:

  • Market assessment of existing SaaS affiliate and reseller programs
  • Target market analysis for affiliate and reseller programs are
  • Marketing positioning and strategy recommendations for identified target markets

What tasks will learners need to complete to achieve the project goal?
  • Research and analyze affiliate and reseller models for SaaS solutions
  • Provide program recommendations based on above analysis and Mage CRM functionality
  • Develop an implementation plan and marketing strategy
How will you support learners in completing the project?

Students will work closely with the co-founder and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. Students will have the opportunity to meet with and discuss aspects of the project with the leadership team.

About the company

Mage CRM corporation was created on the premise that following up with customers using the tools customers are comfortable with leads to closed sales. Unless a customer or prospect specifically tells you never to call them back, there is always a follow up. Perhaps it’s a direct follow up to an inquiry, or perhaps it’s to check on them a year later to see if their circumstances have changed. We also believe Mage CRM will be very useful for personal productivity.

We are a SaaS startup.