Digital Content Creation - Sales and Business Best Practices

Closed
Mage CRM Corporation
Hamilton, Ontario, Canada
Laila Khimani
COO, Mage CRM Corporation
(2)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Digital marketing Creative writing Copy writing Education
Skills
target audience learning styles blogs content creation digital content creation social media podcasting communication sales
Project scope
What is the main goal for this project?

Our primary target audience are entrepreneurs. The primary goal of our software is to help these entrepreneurs with the sales and follow-up process. Outside the actual software, a large part of our accompanying website and communications will be devoted to education. We would like students to help create digital content to support our educational initiatives that provide support for these entrepreneurs.

Most importantly, we would like to see content created in re-useable modules for long-term viability.

Ultimately, you will be working on content creation for our organization, including blogs, audio, video, and associated social media, and other collateral that we can use to achieve our educational goals.

This is a great opportunity for students to either take what they have learned in school to create content and/or expand their knowledge in sales/networking/business communication.

What tasks will learners need to complete to achieve the project goal?

To accomplish this, we expect the student(s) will:

  • Write blog articles and other content pieces on assigned topics. Topics can be extrapolated from books, book reviews, news, podcasts, videos, etc.
  • Ensure content is accessible through multiple modes to accommodate different learning styles (e.g. written/audio)
  • Create a calendar for content release including ensuring associated social media assets are created/organized.

Bonus:

  • Create a "future" calendar of topics/references
How will you support learners in completing the project?

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

Students will be provided with overall education strategy as well as resources/pointers to begin creating content.

About the company

Mage CRM corporation was created on the premise that following up with customers using the tools customers are comfortable with leads to closed sales. Unless a customer or prospect specifically tells you never to call them back, there is always a follow up. Perhaps it’s a direct follow up to an inquiry, or perhaps it’s to check on them a year later to see if their circumstances have changed. We also believe Mage CRM will be very useful for personal productivity.

We are a SaaS startup.