Digital Content Creation
Centre Solaris runs free sports day camps and self-defense classes for underprivileged kids from low-income families. The organization also assists low-income families with job search and self-employment.We would like students to help us with creating digital content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Students will be working on content, including video, social media, and other collateral that we can use as go-to marketing tools.A student or team with excellent writing, graphics design, and video skills would be the ideal candidate for this project.
Social Media Strategy
Centre Solaris, a charitable orhnaization that caters to low-income families, is looking for a social media marketing wizard who can help us drive more traffic. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline social media requirements to increase the number of followers/likes and share.Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site.Students will be introduced to and provided with tools to work on the project.
Promotional Material Development
Centre Solaris, a charitable organization that caters to low-income families, is looking for a graphic designer to assist with promotional materials for the organization.We are looking for team members to design new promotional material for our social programs, specifically summer day camp, self-defense and anti-bullying programs, and employment and self-employment assistance programs. The promotional materials will include the following items:- Redesign the company logo to be used in all marketing materials targeting our clientele'.- Design a compelling business card for our employees to be shared electronically with potential partner organizations and sponsors.- Organisational presentation in PPT and PDF formats in English targeting specific programs. Several versions are possible focusing on specific programs.- 5 - 10 Flyers with for our social programs.We are looking to design convincing, persuasive, and appealing promo items that will inspire confidence and credibility.
Digital Content Creation for Web and Social Media
We are looking for students with social media skillsFolium is a biopharmaceutical company focused on the development of innovative natural health and pharmaceutical products. We would like students to help us with creating social media content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Students will create content about our LIVLI brand for Instagram, Facebook, Tumblr, and YouTube. To accomplish this, we expect the student(s) will:Assist with social media videos and images;Create images and short videos for our posts, sales materials, product specifications, fliers, and other marketing materials;Identify media outlets that are most beneficial to share our story and write media proposals;You will be working on content creation that we can use as go-to marketing tools;
Google Ads Campaigns 2023/2024 - Fund-Raising and Client Acquisition
Centre Solaris is a Canadian charity that runs different programs to cater to low-income families in Quebec. The organization is moving some of its programming and operational activities online. The project will be focused on one of the following campaign (s): 1) Promotion of the current online fund-raising raffle campaign The company has just launched an online raffle and needs a digital marketing person to help promote it using Google Ads campaigns;2) General online fund-raising for the organization using Google Ads;3) Online client acquisition campaigns using Google Ads. The campaigns will be focused on our summer camp programs, healthy and active living, and anti-bullying and self-defense programs.A participant with graphic designer skills is required for this project to develop visual assets for the Google Ads campaigns including graphics, short videos, and text copies. The graphics designer will be working in close collaboration with other participants in Google Ads campaigns.We are looking for students who have some Google Ads experience.
Social Media Strategy for Sports Camps
Centre Solaris, a charitable orhnaization that caters to low-income families, is looking for a social media marketing wizard who can help us drive more traffic. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline social media requirements to increase the number of followers/likes and share.Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site.Students will be introduced to and provided with tools to work on the project.
Blogging on the Women Participation in Sports in Canada
Centre Solaris is a charitable organization that caters to low-income families. The organization has launched a program to increase sports participation for equity disadvantaged groups including women, girls, the disabled, and LGBTQ2I+.We would like to collaborate with students to create blog posts that explore women's participation in sports in Canada. The blogs should raise the issues of sports equality, barriers to participation, and policies to encourage sports participation.This will involve several different steps for the students, including:Familiarizing themselves with our goals, subject matter, and social challenges of women's participation in sports.Recommending topics for our blog posts.Drafting blog posts relevant to our causeRevising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.
Brand Development and Marketing Launch
DLA & Associates Inc. is in the process of developing a line of novel functional foods with medicinal benefits. The novel products will include protein bars, stick snacks, and porridge mixes.We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.The research will include:Industry size and market potential for each product categoryCreating a brand persona and development of brand elementsTarget market research and communications strategies to reach the target segmentsCompetitive landscape and SWOT analysis for each product categoryStrategic positioning of our brand, packaging considerations including product renderingsThe final project can come in the form of a report on a selected topic: market size and potential for the products of interest, marketing communications strategies for a product under consideration, SWOT analysis for a specific product, and packaging strategies for a selected product. The company plans to engage a group of students to work on this project. Students can pick certain areas of the projects in accordance with their interests and competencies.
Sponsorship Outreach for Auctions Donation 2023
Centre Solaris is organizing live and online auctions to raise funds for its sports programs for underprivileged kids. For an auction to be successful, we need to conduct a campaign to solicit donations of auction items from companies that support kids' health and well-being. The auction items may include: sports equipment, accessories, and services, memorabilia, store gift cards, gift baskets, gift certificates for experiences, personal care services, restaurants, hotel stay, travel, etc., just to name some of the options.The students will be building lists of sponsors, creating awareness of Solaris programs and services among sponsors and supports, and generating auction items donations for the organization.
Promotional Materials - Infographics, Fliers, and Presentations
DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for innovative functional food products, such as edible oil, snack bars, and grains and flakes, in North America. - Redesign the brand elements to be used in all marketing materials targeting functional foods markets.- Market presentation in PPT and PDF formats in English for assigned functional products. - 5 - 10 Flyers with product pictures and specifications for select productsBased on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.