- Location
- Toronto, Ontario, Canada
- Bio
-
Aspiring Marketing Professional with a fervent interest in continual learning and staying abreast of the industry's evolving trends. Set to obtain a diploma in Business Administration with a Marketing major from Red River Polytech. Concurrently, I'm pursuing a course in Web Development at the University of Waterloo.
Throughout my academic journey, I've been actively involved in diverse projects, group assignments, seminar preparations, and the orchestration of virtual events, all of which have allowed me to practically apply and hone my marketing expertise. My educational endeavors have been complemented by hands-on experience in Marketing and Communications, garnered through various roles across Canada and the U.S.
My internships have imbued me with a comprehensive skill set in project management, market analysis, crafting of compelling marketing collateral, website maintenance, and adeptness in digital communications management.
- Portals
-
-
Vancouver, British Columbia, Canada
-
Toronto, Ontario, Canada
-
- Categories
- Advertising Digital marketing Search engine optimization Product or service launch Social media marketing
Skills
Socials
Achievements
Latest feedback
Team feedback
Team feedback
Team feedback
Recent projects
Sales Consultancy - Selling and Building Relationships during a Pandemic.
Our goal is to create a professional sales strategy plan that identifies customer profiles and helps to better understand how to adapt new sales tactics during the pandemic. We hope to find a more effective way to increase sales on our TwinsMusic website store, which is home to a number of publications, CD's. and subscription packages for our new royalty-free music library called MusMe. Our organization is able to offer a virtual internship opportunity for 4 students. The primary focus for the student will be: Conducting a full audit of our website; define our organization's brand and core value proposition; identify strengths and weaknesses of our current sales approach; assess where and how to improve our company sales during the pandemic how to differentiate from our competitors. Create an attractive sales campaign that focuses on targeting the largest global outreach while specifying what target audience will have the highest purchase intention. Assessing our industryโs landscapes and competitor websites for sales and business development insights. Compiling a list of our current contacts and expendable resources. Reaching out to untouched connections and potential clients in seek of professional relationships. Working alongside our sales and marketing team to create a functional and successful sales strategy to implement into our daily practices. Our goal at the end of this experience is: Professional Sales - For the student(s) to help us improve our brand's presence and capture greater market share. Sales Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. HubSpot, Google Sheets, Excel) Attend virtual workshops and virtual sales meetings when necessary. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, Facebook Messenger and Instagram. Primary contact : (Giuseppina Magri, CEO) Secondary contact: (Dora Ciacca, sales assistant)
Virtual Internship Opportunity: Marketing and Social Media
New Step 4 U offers a virtual internship opportunity for marketing students. The primary focus for the students will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Strategic Social Media Marketing - develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Market Research: Opera, Avatars & Digital Live-Streaming
WHO WE ARE & WHAT WE ARE LOOKING FOR: re:Naissance started in 2017 by presenting updated productions of Baroque operas; now we create musical performances using digital avatars, game engines, real-time motion capture and live performers. Because of this shift, we are seeking a team of strategic thinkers and innovators with a background in business management and marketing to conduct market research that will help us understand our target audience and what makes our projects competitive and inform our developing business and marketing plans. We are searching for up to 4 candidates with experience in conducting market research and developing marketing strategies and/or developing business plans for any of the following sectors: Virtual Reality, Podcasting, Performing Arts (theatre, dance, opera), Video Games, Motion Capture, Live Streaming & Digital Production, Film & Television, Immersive, Non-Profit Management. Our team works remotely and work hours can be flexible and tailored to candidate availability. Links to current projects: OrpheusVR , The Apocrypha Chronicles , and Eurydice: Live From The Underworld Please note: we don't expect any one candidate to fit all these descriptions. We are also a company that is led by people of colour and women so we are used to editing ourselves out from opportunities. If you feel our company is a good fit and you are passionate about any part of the project, please contact us! WHAT WE HOPE YOU WILL HELP US WITH: Conducting market research to identify and define target audience and competition Creating market analysis report & overview Collaborating with communications & social media departments on creative online marketing strategies to target audiences and develop new partnerships Collaborating with company leadership on developing business plans that incorporates and reflects new market research YOU ARE: A highly collaborative team-player that is excited by innovation, digs into out-of-the-box thinking and problem solving, and loves the performing arts. Someone who is presently pursuing studies or a degree in marketing, communications, data analysis, or business management. Comfortable working remotely and using online communication and project management tools. Familiar with social media marketing platforms and trends. WHAT WE HOPE YOU WILL DELIVER: Market Analysis Report 6-month Digital Marketing Plan
International Marketing
Our goal is to create an international marketing strategy that increases product distribution and sales and links followers and subscribers from culturally different backgrounds. We want to increase the global brand awareness on all of our social media platforms and diversify our customer list and profits for better leverage and outreach. Our organization is able to offer a virtual internship opportunity for up to 4 marketing students. The primary focus for the student will be: Brand Diversification - Examine our current brand awareness and identify areas that lack global unity and mass appeal to international markets; compare pricing grids from variety of global markets and through data collection see what is the ideal fit. Market Research - Investigate our competitive landscape, such as Pond5 and Artlist; identify expansion opportunities; create a competitive analysis that clearly explains the ways in which other companies are successfully localizing their content and what we can do to improve promotional success. Other Marketing Strategy & Recommendations - Provide content suggestions and recommendations to increase search visibility on platforms like Google, Yahoo, Safari, etc.; increase click traffic by developing a Google AdWords campaign. Our goal at the end of this experience is: Adapt the students' marketing strategy and perform a first-entry trial run in a country with an unexplored market. Branding and Marketing Communications - For the student(s) to help us improve our brand's international presence and capture greater brand identity. Other Marketing Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling and culturally-adaptive content. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, Facebook Messenger and Instagram. Primary contact: Giuseppina Magri, CEO Secondary contact: Carter Brady, Marketing Assistant
Work experience
Digital Marketing Intern
La Hacienda Creative Inc.
Toronto, Ontario, Canada
July 2022 - September 2022
The 80-hour project through the online internship platform - Riipen, where I developed content strategies, and created marketing assets for social networks and mailing lists to increase awareness and engagement for a new product launch.
Marketing and Sales Coordinator
Endless Events Group
Toronto, Ontario, Canada
June 2022 - October 2022
Optimized social media posts and blog posts to maximize ROI, conversion rates, and viewer engagement.
Utilized the latest marketing strategies to develop new content ideas that increased social media engagement by 60%. Directed the launch and progress of several paid social media campaigns that increased website traffic by 75%. Organically increased the companyโs consumer base by 30% strictly through social media management.
Communications Associate
Association for Opera in Canada
February 2022 - April 2022
Effectively supported the development and implementation of marketing and sales projects across the organization.
Communicated efficiently with internal and external channels to achieve a successful and transparent relationship.
Built, maintained, and updated webpages using WordPress.
Utilized Google Analytics to monitor and improve website engagement.
Designed weekly newsletters and created visual material for ecommunications and the website.
Market Research Consultant
re:Naissance Opera
January 2022 - March 2022
Successfully conducted in-depth market research and identified ways to increase the company's reach and involvement in the community.
Utilizing communication skills, interviewed other organizations and artists to gather data for the research.
Analyzed collected data and presented it to the board of directors in an organized and visually appealing format.
Sales Consultant
TwinsMusic Ent.
January 2022 - March 2022
Reached out to potential clients in seek of professional relationships.
Developed an effective sales campaign to target performing arts
organizations across the U.S. and Canada.
Applied knowledge of video creation and digital media to develop attractive
marketing solutions.
Planned weekly social media content using social media management tools.
Marketing Specialist
Little Opera Company
Winnipeg, Manitoba, Canada
December 2021 - January 2022
Using my marketing knowledge, I helped develop new marketing strategies for the Little Opera Company's Three Decembers show to help reach out to young people. Through a survey I conducted, I was able to identify the most effective marketing channels for reaching people under 30. Using the responses, I developed a marketing plan that included both traditional and digital media and presented it to the board of directors. Furthermore, I approached local organizations and schools to establish professional relationships and offer collaboration with the LOC for the promotion of the opera among young adults.
Additionally, I was able to utilize my digital marketing skills by evaluating the company's website and offering suggestions and ideas on how to improve its online presence.
Marketing and Administrative Assistant
Inspirover
Winnipeg, Manitoba, Canada
May 2021 - December 2021
In my role as a Marketing/Administrative Assistant for an e-commerce brand, I analyzed the market and primary competitors, developed a marketing strategy, as well as created pay-per-click campaigns and measured their success. Furthermore, I was responsible for maintaining and developing relationships with suppliers, placing orders, and communicating with them whenever there was an issue.
Education
Diploma, Business Administration
Red River College
August 2020 - Current
Personal projects
Feasibility Report for the Food Supplements Company
September 2021 - November 2021
In order to determine whether the proposed business idea is viable, I have performed a report that describes the food supplements industry, evaluates the market, and looks at the industry projections and key to the success of the future business. Furthermore, the report includes an evaluation of my marketing strategy with estimated costs.
Additionally, the report discusses the legal requirements for the company to operate, as well as the financial expenses associated with starting a food supplement company.