Our goal is to create a professional sales strategy plan that identifies customer profiles and helps to better understand how to adapt new sales tactics during the pandemic. We hope to find a more effective way to increase sales on our TwinsMusic website store, which is home to a number of publications, CD's. and subscription packages for our new royalty-free music library called MusMe. Our organization is able to offer a virtual internship opportunity for 4 students.

The primary focus for the student will be:

• Conducting a full audit of our website; define our organization's brand and core value proposition; identify strengths and weaknesses of our current sales approach; assess where and how to improve our company sales during the pandemic how to differentiate from our competitors.
• Create an attractive sales campaign that focuses on targeting the largest global outreach while specifying what target audience will have the highest purchase intention.
• Assessing our industry’s landscapes and competitor websites for sales and business development insights.
• Compiling a list of our current contacts and expendable resources.
• Reaching out to untouched connections and potential clients in seek of professional relationships.
• Working alongside our sales and marketing team to create a functional and successful sales strategy to implement into our daily practices.

Our goal at the end of this experience is:

• Professional Sales - For the student(s) to help us improve our brand's presence and capture greater market share.
• Sales Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.

Other duties the student may complete could include: (indicate other duties as exemplified below)

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. HubSpot, Google Sheets, Excel)
• Attend virtual workshops and virtual sales meetings when necessary.
  

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, Facebook Messenger and Instagram.

Primary contact: (Giuseppina Magri, CEO)

Secondary contact: (Dora Ciacca, sales assistant)