VRSafety Consumer Research

VRSafety is a VR publishing tool designed to create training focused on hazard identification and job site awareness. We initially developed the framework back in 2016 and it has since expanded to become a self-serve SaaS tool. This project will be focused on market research, insights, and branding around the platform. Students will work with the marketing director, CEO, and lead artist at Bit Space Development to help bring this product to market. Areas of focus will be: Market analysis Branding Social Media Customer Retention This is a high impact time to be working with the VRSafety team at Bit Space Development because we're already getting traction with customers and we will be looking to grow this team in the near future.

Digital Marketing Strategy for Fitness & Wellness Travel / virtual platform

We want students to help us develop a digital marketing strategy to grow and engage our target market. We'd like to maximize different channels according to a timeline strategy and what will work best for us. We also are looking for The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What content and messaging should we use?

Feeling Moodie - Marketing Team!

Main Challenges Challenge 1: We need support designing an ‘effective’ app marketing strategy from a solid marketing team for our App Launch November 2021. We need to have the team we work with do some implementation for the Launch with Influencer Marketing, Market Research, App Store Optimization, Social Media posts, some SEO, and also utilize our staff to help with this implementation for the launch. We are looking to achieve a significant amount of downloads for that week and need to make sure we are set up for success. Challenge 2: Getting significant app downloads as users install the app that appears in search results and have an optimized the App Store listing for better discoverability in app store, get user reviews from app and obtain influencers and app reviewers to promote our app. Challenge 3: Getting high retention rates is difficult without testing, market research, marketing strategy, to the right users and changing the app UX. Possible solution is to a) Retarget users b) Provide Value c) Integrate App with Social Channels d) Analyze metrics Challenge 4: Marketing Budget, as we are a startup with limit funding for marketing so a focus on partnerships and strategic marketing using human resources will be a primary focus like SEO, Social Media, Blogging, etc. Virtual Internship Opportunity: Marketing Details Moodie is a technology-based private sector company able to offer a virtual internship opportunity for 5 marketing students. When there is pain and suffering in the world, we believe that change can come from within. We envision a world where you have the help you need to bring positive change to your own life and to be empowered to extend a helping hand to those around you. The projects to be undertaken will include these areas of focus: Branding Marketing and Communications Market Research and Strategic Marketing Plan Public Relations Prospecting Strategy SEO Strategy & Recommendations Social Media Marketing Strategy Reward Systems App Store Optimization Our goal at the end of this experience is to have a comprehensive dual purpose Marketing Plan in place: 1) A strategic approach for the official launch of the new version of our Moodie App late November 2021 2) A full-scale runway marketing plan to sustain an ongoing audience with organic traffic for the next twelve months. Marketing Plan We want to keep these areas in mind for the plan: Market Research : The student will create a user case study and conduct a meta-analysis of comparable products to facilitate a better understanding of the target market and to ensure optimal positioning/pricing alignment for our target sector/customer. The student will investigate other options to increase conversion rates and boost our sales team's performance. Public Relations : The student will help us to effectively communicate our brand's story, vision and mission to a broader audience. SEO: The student will research and generate the optimal keywords and placement for a focused SEO effort to reveal which website pages get the most traffic from the identified target strategy. Influencer Recruitment : Highlight influencers in the community and encourage them to be a part of the Moodie story. Social Marketing Strategy: It has been shown that digital and social media marketing can have a positive effect on a company’s brand. We want to create solid Business Objectives, Social Media Goals, and Metrics with the following in mind: Grow the brand Turn customers into advocates Drive leads and sales & conversions Build engaged communities Advertise our product and service to target audiences Metrics & Analytics Create an audit template Content calendar Other duties may include: Email marketing Measure campaign performance of these campaigns using tools such as Hubspot and spreadsheets Content development We plan to communicate with our virtual Intrapreneur(s) using these communication tools: Riipen messaging, Slack, @feelingmoodie.com, email and Google Meet. Primary contact: Richard Wilson, Co-Founder

Athlete Influencer Marketing Internship

We’re looking for a student to help us develop a network of influencers that can help with our brand recognition and marketing strategies. The role of 80 hours will consist of focusing and outreaching to social media influencers on Instagram that are relevant to football to market and sell our products. We would like students to craft a pitch of why these influencers should work with us to sell and market our products, then pitch it to athletes, coaches, social media influencers etc., with the aim to get coverage. Example: Offer an athlete our product for free for posting on their social media account or offer a small amount of compensation per post. Students can also use Highlight Exposure to find connections to football players to promote and sell our products. You will be asked to keep a google spreadsheet of all influencers you’ve reached out to/who we should reach out to for record keeping purposes, and cases where they may follow up after your project ends.