VRSafety Consumer Research
Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
marketing market research branding software as a service (saas)VRSafety is a VR publishing tool designed to create training focused on hazard identification and job site awareness. We initially developed the framework back in 2016 and it has since expanded to become a self-serve SaaS tool. This project will be focused on market research, insights, and branding around the platform. Students will work with the marketing director, CEO, and lead artist at Bit Space Development to help bring this product to market.
Areas of focus will be:
- Market analysis
- Branding
- Social Media
- Customer Retention
This is a high impact time to be working with the VRSafety team at Bit Space Development because we're already getting traction with customers and we will be looking to grow this team in the near future.
We will be working directly with the students, they will be invited to a shared Slack channel where we can have direct communication. Students will be able to communicate with us regularly however we will schedule a regular time each week to meet as a group and go over our goals, challenges, and what we have accomplished.
About the company
BSD is an interactive digital media studio that specializes in creating innovative learning experiences for the workplace and classroom. We work with educators and industry professionals from around the world to develop effective solutions for education and training using cutting edge digital media technologies.
Our clients love our work, and as a result we’ve received flattering recognition from multiple industry reviewers. Clutch.co recognized BSD as a Top AR/VR Developer in 2019, 2020, and 2021, and a Global 1000 B2B service provider in 2020 and 2021. TopDevelopers also awarded BSD with its Top Virtual Reality App Developers accolade.