Main Challenges

Challenge 1: We need support designing an ‘effective’ app marketing strategy from a solid marketing team for our App Launch November 2021. We need to have the team we work with do some implementation for the Launch with Influencer Marketing, Market Research, App Store Optimization, Social Media posts, some SEO, and also utilize our staff to help with this implementation for the launch. We are looking to achieve a significant amount of downloads for that week and need to make sure we are set up for success.

Challenge 2: Getting significant app downloads as users install the app that appears in search results and have an optimized the App Store listing for better discoverability in app store, get user reviews from app and obtain influencers and app reviewers to promote our app.

Challenge 3: Getting high retention rates is difficult without testing, market research, marketing strategy, to the right users and changing the app UX. Possible solution is to

a) Retarget users

b) Provide Value

c) Integrate App with Social Channels

d) Analyze metrics

Challenge 4: Marketing Budget, as we are a startup with limit funding for marketing so a focus on partnerships and strategic marketing using human resources will be a primary focus like SEO, Social Media, Blogging, etc.

Virtual Internship Opportunity: Marketing

Details

Moodie is a technology-based private sector company able to offer a virtual internship opportunity for 5 marketing students. When there is pain and suffering in the world, we believe that change can come from within. We envision a world where you have the help you need to bring positive change to your own life and to be empowered to extend a helping hand to those around you.

The projects to be undertaken will include these areas of focus:

• Branding
• Marketing and Communications
• Market Research and Strategic Marketing Plan
• Public Relations
• Prospecting Strategy
• SEO Strategy & Recommendations
• Social Media Marketing Strategy
  Reward Systems
• App Store Optimization
  

Our goal at the end of this experience is to have a comprehensive dual purpose Marketing Plan in place:

1) A strategic approach for the official launch of the new version of our Moodie App late November 2021

2) A full-scale runway marketing plan to sustain an ongoing audience with organic traffic for the next twelve months.

Marketing Plan

We want to keep these areas in mind for the plan:

1. Market Research: The student will create a user case study and conduct a meta-analysis of comparable products to facilitate a better understanding of the target market and to ensure optimal positioning/pricing alignment for our target sector/customer. The student will investigate other options to increase conversion rates and boost our sales team's performance.
2. Public Relations: The student will help us to effectively communicate our brand's story, vision and mission to a broader audience.
3. SEO: The student will research and generate the optimal keywords and placement for a focused SEO effort to reveal which website pages get the most traffic from the identified target strategy.
4. Influencer Recruitment: Highlight influencers in the community and encourage them to be a part of the Moodie story.
5. Social Marketing Strategy: It has been shown that digital and social media marketing can have a positive effect on a company’s brand.
   
   We want to create solid Business Objectives, Social Media Goals, and Metrics with the following in mind:

• Grow the brand
• Turn customers into advocates
• Drive leads and sales & conversions
• Build engaged communities
• Advertise our product and service to target audiences
• Metrics & Analytics
• Create an audit template
• Content calendar

Other duties may include:

• Email marketing
• Measure campaign performance of these campaigns using tools such as Hubspot and spreadsheets
• Content development

We plan to communicate with our virtual Intrapreneur(s) using these communication tools: Riipen messaging, Slack, @feelingmoodie.com, email and Google Meet.

Primary contact: Richard Wilson, Co-Founder

Mentoring will involve:

• offering advice on careers and whether present behaviour is consistent with long term goals;
• providing information about the Moodie's culture and ways of working;
• showing respect for the mentee, and maintaining a confidential relationship;
• acting as a sounding board and being open to new ideas;
• providing honest feedback and the chance for the mentee to reflect and be challenged;
• being a facilitator and providing practical help, such as teaching observation; and
• being available for regular meetings.