Market Research

Our company is developing crop disease testing devices for farmers and agronomists. We are close to completing the prototype development and therefore would like to fully explore the market and refine our customer segmentation model. We want to better understand our target market and the market fit of our product to the industry, so we can uniquely position ourselves for success. We would like to collaborate with students to conduct market research. This will involve several different steps for the students, including: Researching our target market and market potential (may include: talking with farmers, researching farming and agronomy). Recommending strategies to improve our positioning, brand, products and services. Additional steps in the process would also include: Recommending strategies to differentiate ourselves from our competition. Suggesting novel approaches for generating value for potential customers. 

Lead generation for device sales

Our company is developing crop disease testing devices for farmers and agronomists. We have now completed the prototype development phase and now need to generate customer leads and build out our sales model. We would like to collaborate with students to begin generating customer leads. This will involve several different steps for the students, including: Researching out to our target market and having authentic conversations about how our product can help our customers (may include: talking with farmers, agronomists, consultants, and scientists). Recommending strategies to improve our sales process, strategic positioning, branding, products and services. Suggesting novel approaches for generating value for potential customers.