Strategic Marketing Planning BB
MARK495
Looking to elevate your organization, and bring it to the next level? Bring on students from Concordia University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program/course focus on strategic marketing planning as a means of building a sustainable competitive advantage for an organisation. As it is a holistic, integrative, capstone course directed primarily to cultivating the skills and techniques required for effective Strategic Marketing Planning, various pedagogical tools including cases, readings, participation, lectures, tests, and a major project will be deployed to achieve the course goals. Students will develop an actual Strategic Marketing Plan for a product, service or idea using the concepts and techniques studied throughout their major program.
Strategic Marketing Planning B
MARK495
Looking to elevate your organization, and bring it to the next level? Bring on students from Concordia University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program/course focus on strategic marketing planning as a means of building a sustainable competitive advantage for an organisation. As it is a holistic, integrative, capstone course directed primarily to cultivating the skills and techniques required for effective Strategic Marketing Planning, various pedagogical tools including cases, readings, participation, lectures, tests, and a major project will be deployed to achieve the course goals. Students will develop an actual Strategic Marketing Plan for a product, service or idea using the concepts and techniques studied throughout their major program.