Strategic Marketing Planning BB

MARK495
Closed
Concordia University
Montreal, Quebec, Canada
Marcio Coelho
Professor
2
Timeline
  • January 18, 2023
    Experience start
  • January 21, 2023
    Project Scope Meeting
  • January 25, 2023
    First delivery - Questionnaire - Summary of Major questions.
  • February 15, 2023
    Second Delivery - Situational Analysis
  • March 15, 2023
    Third Delivery - The Strategy
  • March 30, 2023
    Experience end
Experience
11/11 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Marketing analytics Market research Competitive analysis Marketing strategy
Skills
project planning business strategy data analysis research
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from Concordia University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this program/course focus on strategic marketing planning as a means of building a sustainable competitive advantage for an organisation. As it is a holistic, integrative, capstone course directed primarily to cultivating the skills and techniques required for effective Strategic Marketing Planning, various pedagogical tools including cases, readings, participation, lectures, tests, and a major project will be deployed to achieve the course goals. Students will develop an actual Strategic Marketing Plan for a product, service or idea using the concepts and techniques studied throughout their major program.

Learners

Learners
Undergraduate
Any level
60 learners
Project
30 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
Project timeline
  • January 18, 2023
    Experience start
  • January 21, 2023
    Project Scope Meeting
  • January 25, 2023
    First delivery - Questionnaire - Summary of Major questions.
  • February 15, 2023
    Second Delivery - Situational Analysis
  • March 15, 2023
    Third Delivery - The Strategy
  • March 30, 2023
    Experience end

Project Examples

Requirements

Students in groups of 4-6 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:

  • Using analytical tools to assess and evaluate business/market conditions, target customers, current strategies and future plans
  • Apply strategic marketing concepts and tools to analyze the market, target public, and best options for the company
  • Formulate and communicate recommendations, providing reasons for choosing certain alternatives over others
  • Using basic qualitative and quantitative marketing analysis tools

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

How is your project relevant to the course?

Provide relevant information/data as needed for the project. As students will need to develop a Marketing budget, financial information will be needed for this purpose. A non-disclosure agreement will be signed by students, the professor, and the company's rep assuring that the information will only be used for academic purpose and will be destroyed afterwards.

Provide an opportunity for students to present their work and receive feedback.

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.