Concordia University

Montreal, Quebec, Canada

Looking to elevate your organization, and bring it to the next level? Bring on students from Concordia University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program/course focus on strategic marketing planning as a means of building a sustainable competitive advantage for an organisation. As it is a holistic, integrative, capstone course directed primarily to cultivating the skills and techniques required for effective Strategic Marketing Planning, various pedagogical tools including cases, readings, participation, lectures, tests, and a major project will be deployed to achieve the course goals. Students will develop an actual Strategic Marketing Plan for a product, service or idea using the concepts and techniques studied throughout their major program.

Concordia University

Montreal, Quebec, Canada

Looking to elevate your organization, and bring it to the next level? Bring on students from Concordia University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program/course focus on strategic marketing planning as a means of building a sustainable competitive advantage for an organisation. As it is a holistic, integrative, capstone course directed primarily to cultivating the skills and techniques required for effective Strategic Marketing Planning, various pedagogical tools including cases, readings, participation, lectures, tests, and a major project will be deployed to achieve the course goals. Students will develop an actual Strategic Marketing Plan for a product, service or idea using the concepts and techniques studied throughout their major program.