Marketing and SEO for East Van Coaching

The main goal for the project is to improve the online visibility and reach of East Van Coaching through effective marketing and SEO strategies. This will involve several different steps for the students, including: - Conducting a thorough analysis of the current online presence and marketing efforts of East Van Coaching. - Developing and implementing SEO strategies to improve the company's search engine rankings and organic traffic. - Generating creative marketing ideas and executing them to increase brand awareness and attract potential clients. - Collaborating with the East Van Coaching team to ensure that the marketing and SEO efforts align with the company's inclusive and progressive values.

Social Media Marketing Strategy for East Van Coaching

East Van Coaching, a small acting studio, aims to enhance its online presence and attract more students through effective social media marketing. The project involves creating a comprehensive marketing strategy that leverages platforms like Instagram and Canva, as well as website ads, to reach a broader audience. The goal is to increase engagement, brand awareness, and ultimately, enrollment in acting classes. Learners will apply their knowledge of digital marketing principles to develop a cohesive plan that aligns with the studio's objectives. The project will focus on understanding the target audience, creating engaging content, and optimizing ad placements to maximize reach and impact. By the end of the project, learners will have gained practical experience in crafting and executing a social media marketing campaign tailored to a niche market.

Website and Social Media Building for East Van Coaching

The main goal for the project is to create a professional and engaging website for East Van Coaching, as well as to establish a strong presence on social media platforms to increase brand awareness and reach potential clients. This will involve several different steps for the students, including: - Meeting with the East Van Coaching team to understand their brand, mission, and target audience. - Designing and developing a user-friendly website that accurately represents East Van Coaching's services and values, or adapting existing website. - Creating and setting up social media accounts on platforms such as Facebook, Instagram, and LinkedIn. - Developing a content strategy for social media to engage with the target audience and drive traffic to the website. - Implementing SEO best practices to improve the website's visibility and ranking on search engines. - Integrating social media plugins and features into the website to encourage social sharing and interaction.

Office Management and Booking System Implementation for East Van Coaching

The main goal for the project is to streamline the administrative tasks of East Van Coaching by implementing a booking system and organizing client paperwork. This will involve several different steps for the learners, including: - Understanding the current administrative processes and pain points at East Van Coaching. - Researching and selecting an appropriate booking system that meets the needs of the company. - Implementing the booking system and training staff on how to use it effectively. - Organizing and digitizing client paperwork for easy access and management.