East Van Coaching, a small acting studio, aims to enhance its online presence and attract more students through effective social media marketing. The project involves creating a comprehensive marketing strategy that leverages platforms like Instagram and Canva, as well as website ads, to reach a broader audience. The goal is to increase engagement, brand awareness, and ultimately, enrollment in acting classes. Learners will apply their knowledge of digital marketing principles to develop a cohesive plan that aligns with the studio's objectives. The project will focus on understanding the target audience, creating engaging content, and optimizing ad placements to maximize reach and impact. By the end of the project, learners will have gained practical experience in crafting and executing a social media marketing campaign tailored to a niche market.

The project deliverables include a detailed social media marketing strategy document outlining the proposed approach for Instagram, Canva, and website ads. Additionally, learners will create a content calendar with various posts and ad designs. The deliverables will demonstrate the learners' ability to integrate classroom knowledge into a real-world marketing scenario.