The main goal for the project is to create a professional and engaging website for East Van Coaching, as well as to establish a strong presence on social media platforms to increase brand awareness and reach potential clients. This will involve several different steps for the students, including:

- Meeting with the East Van Coaching team to understand their brand, mission, and target audience.

- Designing and developing a user-friendly website that accurately represents East Van Coaching's services and values, or adapting existing website.

- Creating and setting up social media accounts on platforms such as Facebook, Instagram, and LinkedIn.

- Developing a content strategy for social media to engage with the target audience and drive traffic to the website.

- Implementing SEO best practices to improve the website's visibility and ranking on search engines.

- Integrating social media plugins and features into the website to encourage social sharing and interaction.

By the end of the project, students should complete the following tasks:

- A fully functional and visually appealing website for East Van Coaching.

- Active and optimized social media accounts with a content calendar and initial posts.

- SEO optimization for the website, including meta tags, keywords, and backlinking strategies.

- Integration of social media plugins and features into the website.

- A comprehensive report outlining the design process, content strategy, and SEO implementation.

Final deliverables:

- The completed website with all source materials and documentation.

- A social media content calendar and initial posts for each platform.

- A detailed report on the project's process and outcomes.

Will provide any support available! Please send through requests. We have a great diverse team with a multitude of skills, happy to offer mentorship, resources, and other types of support.