Riipen

Petra Mayer & Associates Consulting - Cyber Security Assessment

The main goal of this project is to plan, implement, manage, monitor and upgrade security measures for the protection of Petra Mayer & Associates Consulting's data, systems and networks. Even though, the organization is a very small business, there may be hidden security issues that need to be revealed in the use of technology, third party platforms and integration of client and contractor systems. The goal is to gain clarity on security risks and a risk mitigation plan that is effective and at the same time can be implemented in a small 1-person consulting business.

Category Security (cybersecurity and IT security)

Evaluating the Transition to a Partnership Model for Petra Mayer & Associates Consulting Inc.

Petra Mayer & Associates Consulting Inc is a small consulting firm based in BC, Canada. The owner is considering to bring on partner(s) into the business to allow for growth, business continuity and longevity. Eventually, the owner may pass full ownership to the partners as part of the exist strategy for the shareholder. The goal of this project is to identify the pros and cons and areas of consideration to move Petra Mayer & Associates Consulting Inc. from an incorporated company that is owned 100% by a HoldCo to a partnership model. This will involve researching and evaluating the implications of the transition in terms of brand strategy, legal set-up, compensation strategies, ownership transition, and other areas that need to be considered. Additionally, the project should also include an analysis of the time and resources required to complete the transition as well as who needs to be involved in the process.

Category Market expansion + 2

Technology Review and Upgrade for Petra Mayer & Associates Consulting Inc.

The goal of this project is to review and upgrade the technology used by Petra Mayer & Associates Consulting Inc. This will involve several different steps for the students, including: Analyzing the current technology used by the company. Researching and evaluating new technologies that could be used to improve the company's performance and have positive impact on the budgeting line of subscriptions. Developing and document a plan for implementing the new technologies and/or technology replacement. Supporting the implementation process and testing the new technologies to ensure they are working properly. Creating documentation and training materials for the new technologies.

Category Market research + 4

Content strategy and multi-channel content delivery project

Petra Mayer & Associates Consulting has had substantial success in its marketing strategy by focussing on SEO-based content strategy for website and LinkedIn. In order to continue in the same way, we want to develop a multi-dimensional content project that includes a downloadable paper with relevant blog articles, LinkedIn posts and YouTube video content. Together with the students we will define the content topics, identify required research, write the white paper and respective articles keeping in mind the SEO strategy behind the content. In an ideal case scenario. we would be identifying supporting interview subjects. I will conduct the interviews and create recordings for the website and small video snippets for social media. Research subject matter, write multi-page report and edit the report using Canva, create 3 blog articles on the same content, coordinate interviews and edit video content using pre-existing templates.

Category Digital marketing + 3

Business Vision, Exit Strategies and Implementation Plans (2)

We are looking to work with student(s) to identify alternative pathways to achieve our long-term business goals. We would like the student(s) to dive deep into alternative business options and their related exist strategies. We would like to drill down each of the selected strategies into 10-year top-line action plans. For example, the recommended strategies could include all or some of the following: To sell the business profitably in the future To engage in partnerships who will take over the business To develop passive income streams To focus on specific services only and divest of others The student(s) are to develop a strategy document where the pros and cons of the various options are discussed and required actions are defined. A Milestone document for each of the plans would also be helpful to plan across a 10-year timeline. Additionally students should include resource plans and financial goals to each presented option.

Category Marketing - general + 4

Business Vision, Exit Strategies and Implementation Plans

Category Marketing - general + 4

Sales Strategy, Process and Metrics for Independent Consultancy

We are looking to work with students to identify new opportunities to achieve our business goals. This is mainly with focus on expanding on a recent student project to develop a Marketing Plan and prepare a practical Sales Strategy for Petra Mayer & Associates Consulting Inc. across multiple program offerings. The project scope ideally includes all of the following activities in the area of Sales: Sales Strategy across four different program streams from Corporate Consulting Services, services for Professional Advisors, Great Place To Work and GroYourBiz Advisory Forum. Implement an actionable process using the Agile CRM system Develop metrics and set up reporting Develop Scripts for LinkedIn messages and email Develop Sales Scripts for phone or online consultations The student(s) are to develop a scope document and implementation plan and set up an agency-like structure with regular "client" communication through regular virtual meetings during the implementation of this project

Category Product or service launch + 1

PR and Communications Plan-1

We are looking to work with students to identify new opportunities to achieve our business goals. This is mainly with focus on marketing and PR to position Petra Mayer & Associates Consulting Inc. in the market as an expert and generate high value leads. The project scope can include some or all of the following activities in the area of PR and Communications: Public Relations Press release(s) describing your business, recent success stories, notable events Copywriting and editing for print or digital media One or more news articles or quotes describing your organization’s activities Develop a press kit Identify suitable media outlets Complete press/media clippings file Sample user testimonials or customer stories Communications Digital/Social Media Create a Social Media Strategy Develop a Social Media plan and schedule Update social media platforms Increased engagement/followers for appropriate platforms Current competitor analysis of social/digital presence Social media campaign for implementation (continued implementation) Content development (blog posts, social media articles and posts, lead magnet) Increased website usage/positive user experience ratings The student(s) are to develop a scope document and implementation plan and set up an agency-like structure with regular "client" communication through regular virtual meetings.

Category Marketing - general + 3

PR and Communications Plan-2

Category Marketing - general + 3

PR and Communications Plan

Category Marketing - general + 3

Marketing Plan and Implementation

We are looking to work with students to identify new opportunities to achieve our business goals. This is mainly with focus on marketing to position Petra Mayer & Associates Consulting Inc. in the market as an expert and generate high value leads. Develop a Strategic Marketing Plan Evaluate potential channels and develop consistent branding and positioning (e.g. social media channels, inbound links through PR opportunities and online profiles) Develop content (e.g. blog posts, lead magnets. video material, free resources) Implement website enhancements to provide access to these resources (opt-in pages, email automation) Identify and document the systems and processes for easy and effective continuation of these efforts by Petra Mayer & Associates Consulting Inc. after completion of the internship (e.g. Job description, team member selection, onboarding) As we are also working with another group of students for a Riipen project, the intern may be involved in coordinating efforts with those students. Some exposure to the consulting projects underway during the student's internship may be possible.

Marketing Plan and Implementation

Content Schedule and Website Content Delivery

As part of that expansion, Petra Mayer Consulting will be launching a new website in March 2020. Building on that website, we need to expand our content in a strategic way. This means that content is positioned to promote the Great Place To Work Services and the services provided by Petra Mayer and her associates. It needs to result in improved Search Engine Optimization and link building as well as creating meaningful content in a consistent way. We believe this project could include: Assessing our industry’s landscapes and competitor websites. Developing an SEO Strategy through keyword research on documentation of updates required on the website and new content to be created Developing a 12-month content plan for the creation of blog content, enhanced web page content, downloads and white papers and Social Media activities Creation of minimum of 4 content pieces for the website according to the plan with relevant social media content Implementation of those content pieces can be either included in the project or handled by Petra Mayer Consulting.

Category Marketing - general + 4

B2B Strategic Marketing on LinkedIn-4

Based on our industry’s standards, we would like to develop a strategic approach to pro-active lead generation on LinkedIn. We believe this project could include: Assessing our industry’s landscapes and competitor positioning. Develop a Lead List based on competitors of already Great Place to Work certified companies. Prioritize the Lead List based on agreed prioritization terms. Develop a pro-active LinkedIn communication strategy. Draft communication messages for LinkedIn and Email. Develop success measurement strategy and tool. Implement the communication strategy with an agreed pilot program of 20 companies (pending accreditation end of February). Companies who are certified as Great Place to Work are available on the Great Place To Work website ( https://www.greatplacetowork.ca/en/best-workplaces/all-certified-companies ). By identifying competitive companies that are not yet certified, we can start an outreach program to offer consulting to access this certification. We want to have a pro-active and successful communication strategy that is in line with our values and purpose statement that can be easily managed and implemented with little resources.

B2B Strategic Marketing on LinkedIn-3